[podcast] Biggest Consumer Concerns in Hair


What are today's consumers biggest hair care concerns? In this exclusive podcast, Cosmetics & Toiletries advisor Trefor Evans, Ph.D., of TRI-Princeton, and lead organizer of the 8th International Conference on Applied Hair Science provides insights and describes what technical challenges they pose; along with ideas to resolve them.

Evans: Today’s concerns are the same as they always have been. Everybody wants shiny, beautiful hair. Strong, healthy hair that won’t break prematurely and give rise to split ends. Soft, moisturized-feeling hair—although that has no actual relationship to real water content in hair.

These attributes have been around a long, long time and are still important. Every now and then, though, a new attribute comes along. I’ve been in the industry long enough to know that 15 years ago, color fade protection became a hot thing.

Seven or eight years ago, very straight hair styles became popular. Heat protection also became very popular there for a while. More recently, people are calling us about scalp care. I'm not really sure what that means [to them]; perhaps anti-dandruff care. Also, it seems that anti-pollution has become hot, although it seems more relevant to skin.

Editor's note: Learn more about the technical challenges these trends pose, what researchers remain stumped over and where the industry is likely to evolve in our exclusive podcast. Listen now!

More in Launches & Claims