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Section: Ingredients > Launches & Claims

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Hone Your Marketing Strategies at in-cosmetics 2014

in-cosmetics 2014 (Hamburg Messe Germany, April 1-3) to uncover the most important industry trends and developments for 2014 and beyond.

Case Study: Timing Can Be Everything in Product Development Testing

Faster product release testing now used by contract manufacturer such as CoValence Laboratories can help meet the demands of a competitive global beauty marketplace more quickly and easily.

Case Study: Attracting Male Consumers on a Global Level

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

A New View of Old Hair

As anti-aging products are becoming more mainstream in hair care, graying hair is still one of the biggest reminders of the aging process.

Skin Care—Then and Now: Sunscreen

Sunscreen has been through a remarkable transformation in the last century.

Responsive Mobile Site Design

A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.

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Resources & Development

Eco-friendly suppliers fight greenwashing to deliver results.

Everything Old is News Again

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

Hot and Cold

Examining the sensory elements in beauty ingredients shows how to impact consumers' feelings that products are "really doing something."

New Paradigms

Not every method is good for every product type, but a tool box of new ideas can surely jump-start a sleepy development program. And innovation, often a risky proposition, has a higher likelihood of success if the underlying ideas are sound.

Prelaunch Thoughts

Get inside the mind of a product developer at the first step of a new product’s development process.

Cosmetics and the Chemistry of Life

Amino acids—the building blocks of life—are providing interesting new opportunities for beauty product development.

Anti-Aging: The Trends and Challenges in New Product Development

From UV absorbers to natural ingredients to anti-aging needs for hair care, ingredient innovation continues to be a key element in new beauty product development.

The Necessity of Testing in New Product Development

With the need for claim substantiation at an all-time high, knowing the necessity—and costs—of beauty product testing from early on in the process can help brands plan and develop products accordingly. In addition, being well informed about testing facilitates a brand owners to make the right label claims, through the appropriate tests, for the brand or product market positioning.

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Confounding Labels: One ‘Natural’ = 100+ ‘Chemicals’

As most formulators are aware, creating a product with three or more botanicals in it means a final formula containing more than 200 chemicals. How is this better for skin? It's not, according to this commentary.

Sourced in the USA

From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.

Secret of the Niche

The niche is all about providing consumers with what they want, and a new niche can be found through analysis of the market while other times it begins with a technological breakthrough.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

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