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Section: Ingredients > Launches & Claims

Claims are a vital way in which brands communicate the benefits of a product to the consumer.

Claims in the Indie Brand Era

Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Navigating Through Anti-aging Ingredients

With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.

woman hiking mountains backpack using sunscreen

2025 Will See Faster, More Ethical and Accurate SPF Testing: ISO Approves Two New Methods

In December 2024, the ISO gave its long-awaited final approval of two SPF test methods that experts say are more ethical, economical and accurate than current approaches. One in particular is also reportedly faster, reducing analysis from weeks to days.

Not Your Mother's Sunscreen

As regulatory challenges continue to demand more from sun care products, formulation innovations are opening new doors all the time

Defining Cosmeceuticals

As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.

Marine Ingredients for the Future of Skin Care

By combining seaweeds’ abilities to concentrate unique nutrients with aggressive research and development practices, marine skin care can provide solutions for many skin concerns.

It Ain’t Necessarily So

Digging a little further into the ingredients on a cosmetic label reveals the hidden complexity and the potential variations of a formula.

Legitimizing Claims

The science behind proving beauty products work.

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Cultivating a Luxe Bath and Body Collection for the Mass Space

Get an inside insight on the development of the new bath and body collection from Sonia Kashuk from Kashuk herself.

The Uniqueness of Emerging Markets

When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.

Olay subjected its Professional Pro-X line to multistage clinical trials to substantiate claims that the products reduced the appearance of facial fine lines and wrinkles.

Pushing Boundaries: Claims & Substantiation in Skin Care

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

Epigenetics as the Future of Skin Care

Is dealing in gene expression the next big move for beauty product development?

Dandruff in the 21st Century

A new understanding of the cause of dandruff has spurred innovation in treatment options.

Ageless Tresses—Building the Complete Anti-aging Hair Care Line

As their hair care needs evolve with age, baby boomers remain a key demographic for hair care brands. They are also a consumer group quick to cut products that overpromise and underdeliver, so understanding their needs and ingredients that address those needs is crucial in retaining their loyalty and spend.

Genomics—Advanced Tools to Combat Aging

The science of genomics seems daunting, but it is essentially just a refined way of looking at wrinkles, hydration, pigmentation. The goal is the same—youthful skin.

Science with the Glamour: Ingredients' Brand Impact

Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.

Honey and Snails

The modern scientific mind can sometimes shut down when confronted with anecdotal information, often assigned to natural-based ingredients, but the industry, as a whole, would gain a wealth of possibilities by taking everything seriously.

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