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Section: Ingredients > Launches & Claims
Launches & Claims
Addressing Desires of Target Consumers Through Ingredients
Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.
Launches & Claims
Toxicology in the Age of Twitter
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Launches & Claims
Claims in the Indie Brand Era
Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.
Skin Care
Navigating Through Anti-aging Ingredients
With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.
Skin Care
Make Your Green Claims Mean Something
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Sun Care
Sun Care in the 21st Century
GCI magazine spoke with David Sutton, sun care marketing manager, Dow Personal Care, and Julian Hewitt, technical specialist for Croda Suncare & Biopolymers, about the challenges of creating sun care for today’s market.
Regulatory
Is Silicone the Fountain of Youth?
Advances in silicones have improved the material’s efficacy and enabled new combinations in skin care products. The properties of silicones enhance the efficacy of products in which they are used.
Launches & Claims
Chemical Reaction: Neurocosmetics
The skin is equipped with an effective communication and control system, and neurocosmetics, an emerging segment that explores topical treatments affecting this system, has only scratched the surface of advancing technological possibility.
Launches & Claims
Words from Wiechers: Much Ado About Nothing
In this edition of the Words from Wiechers series, the late author explores product and ingredient claims, placebo studies and test designs to ensure claims are accurately substantiated.
Launches & Claims
2025 Will See Faster, More Ethical and Accurate SPF Testing: ISO Approves Two New Methods
In December 2024, the ISO gave its long-awaited final approval of two SPF test methods that experts say are more ethical, economical and accurate than current approaches. One in particular is also reportedly faster, reducing analysis from weeks to days.
Skin Care
Unlocking the Plant Internal Microbiome: Natural Beauty Actives
Provital’s new Triplobiome™ Technology and production platform delivers natural, sustainable and efficacious ingredients based on botanical symbiotic endophytes.
Ingredients
The Process of Product Development
The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.
Launches & Claims
Why the FDA's 'Sunscreens in the Bloodstream' Study is Flawed
A recent study published in the
Journal of the American Medical Association
tested the potential systemic absorption of certain sunscreens. Results identified their presence in subjects' bloodstreams; however, as industry expert David Steinberg explains, the study is misleading and fails to consider crucial variables.
Launches & Claims
Read the Label: The Inkey List Zinc Moisturizer with SPF 50
"In The Inkey List’s case, the zinc oxide used is non-nano as it is not specified as ‘nano’ on the ingredients list. I therefore wanted to test this and see how the product performed."
Consumers & Markets
Consumers’ Sun Care Wish List: New Consumer Data
From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.
Consumers & Markets
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Color Cosmetics
2024’s Fastest-growing Makeup Categories: Lips & Unique Formats
Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.
Skin Care
How Delivery Systems Change Skin Care Effectiveness
Several methods can be used to increase the effectiveness of active ingredients for the skin and overcome the protective barrier.
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