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Lipstick Factor: Marketing Strategies for a Downturn
A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.
May 4th, 2010
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SCC Announces Award Recipients to be Honored at Annual Meeting
Irwin Palefsky, Paul Lawrence, Ph.D., Krupa Koestline, Cathy Anglin, R. Randall Wickett, Ph.D. and Tyler Jensen will be awarded for their service, dedication, innovation and more at the SCC Annual Meeting, to be held Dec. 11-13, 2024, in L.A.
Oct 3rd, 2024
A Deeper Shade of Green
Eco-conscious suppliers help brands deliver a life cycle of sustainably sourced beauty.
Aug 31st, 2011
Packaging as Added Value
Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.
Nov 25th, 2013
It's All About Me
As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.
Oct 31st, 2013
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Resources & Development
Eco-friendly suppliers fight greenwashing to deliver results.
Jun 24th, 2014
Everything Old is News Again
Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.
Jun 5th, 2009
L'Oréal 2013 Sales Increase 5% to €22.98 Billion
Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.
Feb 26th, 2014
L'Oréal Sales €22.9 Billion for 2013, Up 5%
Latin America proves popular for L'Oréal, as does the L'Oréal Luxe and active cosmetics divisions.
Feb 11th, 2014
Get the Look, New Licenses, and More Beauty Ingredient News and Launches for Early August 2013
Learn the latest from BASF, Sabinsa, Clariant, Symrise, Chroma and more, as well about new launches from CoValence, AkzoNobel and Shin-Etsu Silicones.
Aug 13th, 2013
Maximizing the Male Market
Maximizing the Male Market
Aug 15th, 2008
Shiseido Marks Fiscal Year End with 12.4% Increase in Net Sales
Domestic sales rose 1.1% year on year, and overseas sales jumped 26.4%.
Apr 25th, 2014
Case Study: Attracting Male Consumers on a Global Level
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 2nd, 2013
CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.
CEW Presents Retail Revolution—Connecting with Today's Consumers
From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.
Nov 2nd, 2012
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Case Study: Packaging That Inspires Confidence
Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.
Jun 1st, 2012
Private Label Lessons From the Recession
In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.
Jun 1st, 2012
Jane Lauder, global president/general manager of Origins and Ojon, at CEW’s Women in Beauty Series.
CEW Welcomes Jane Lauder
At CEW’s first Members Only Women in Beauty Series event, the discussion provided an opportunity for attendees to get an inside look at Lauder’s experience and how she navigates the landscape of sustainability and consumer demand.
Jun 13th, 2011
Trends in Alphabet Creams
As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?
Feb 24th, 2014
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