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Section: Brands & Products > News

Beauty is in the Eye of the Trendsetter

The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.

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Indie Beauty’s Authentic Revolution

Indie founders and retail experts on consumers’ thirst for authenticity, the role of founder stories and the market’s desire for uniqueness.

Beauty Marketing: Globalizing Trust

Word of mouth rules, whatever the language. Marketers face a challenge in translating the definition of beauty across cultures, and digital and social media platforms further call into question the globalized nature of brands.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

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The Allure of Advocacy for Maximum ROI

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

Illuminating Natural Beauty

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.

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Case Study: Combating Diversion with a Customized RFID Solution

Diversion—or the unauthorized selling of professional beauty products—can easily damage the carefully crafted message of a brand. Find out how one beauty company is fighting back.

The Elements That Matter: A Story of Everything Going Right

Learn from the example of new beauty brand Purity of Elements.

I strongly believe that the result of this horrible pandemic will be to reset our society and perhaps bring us back to basics, literally and figuratively.

9 Predictions for Indie Beauty’s Future

Part 4 of a 4-part series: What happens when the disruptors are disrupted?

2013 Cosmoprof North America Brings Beauty Industry Together

The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.

Retail Engagement

In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.

The Green Report Part II

Trade Routes: Where What Isn’t Will be Found

To survive, businesses must meet the demand for innovation by looking forward to the unknown. It has its risks, but it is where the greatest rewards will be found.

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4 Pivots That Reinvented a Brand

The difficult decisions that changed everything.

Queries for mature skin makeup over the most recent 12-month September-September period revealed “medium volume,” per Spate. Notably, Laura Geller was one of only two brands to dominate these searches. Its eponymous founder (pictured here) will share her legacy of knowledge about Gen X's beauty journey during Beauty Accelerate 2025.

Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)

Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.

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Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

Using Content Marketing to Show Product Evidence

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

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Belief in a Mission: Avon Marks 125 Years

As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.

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