Search Global Cosmetic Industry: Page 152

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Section: Brands & Products > News

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4 Ways to Organize Your Brand around the User Experience

User benefits, scent and ingredients, regimen steps, and blends and combinations.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Feeding Her Insatiable Appetite for Nail Polish

An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”

Am I Talking to Myself? A Case Study on Rebranding

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Only Limited by the Imagination: Color Sets Brands Apart

While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.

Beauty Typography: A Window Into Brand Personality

The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.

Science with the Glamour: Ingredients' Brand Impact

Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.

Revealing the Secret of Beauty—It's Elementary

Mintel Oxygen sees elemental influence from earth, water and air on recent product launches in the beauty industry

Decoding jane iredale’s Trailblazing Growth

How a pro-to-digital model, paired with clean, high-performance makeup that is good for the skin, is driving success.

Author Ada Polla at left in 2015 with an intern. Polla writes, 'Our industry thrives on newness—we overemphasize new and underemphasize core.'

9 Takeaways from 20 Years of Brand Growth [video]

While we have 20 years under our belt, it often feels like we are still a startup.

Using Content Marketing to Show Product Evidence

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

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Belief in a Mission: Avon Marks 125 Years

As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.

Color Cosmetic Packaging and Today's Consumer

Trends that are affecting color cosmetic packaging today, tomorrow and in the future.

Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale’s, discussed strategic business partnerships at the September 2013 CEW Newsmaker Forum.

Real Relationships Power the Beauty Industry

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.

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R.A.W. Offers a Peek at L’Oréal's Sustainable Future

Inspired by hair stylists and consumers, L’Oreal has created its most sustainable products yet. And it’s just the start.

Sustainable Amazonian Cosmetic and Fragrance Materials

Leveraging biodiversity, sustainable sourcing and modern processing technology to create new fragrance and and cosmetic actives.

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Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Trade Routes: Navigating International Business

As part of her effort to expand her business’ international sales, Jeri Ross received coaching and support from GCI magazine’s Trade Routes columnist. She shares lessons learned, perspective gained and offers tips to help others gain a level of confidence to move forward into international business.

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