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In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.

The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]

Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

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Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

Profile: Expressing Individuality

The PRP Gel treatment begins with a blood draw from the patient’s arm. Cellenis’ technology neutralizes the pH of patients’ blood and eliminates any component that could be inflammatory

Skin Pharm Launches PRP Gel: The All-Natural Injectable for Volumizing and Rejuvenating Skin

Skin Pharm launched its PRP gel, an all-natural injectable using Cellenis’ PRP technology, that acts as a natural volumizer, rather than a filler.

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Heritage beauty brands need to balance playfulness and functionality in their marketing messages.

Heritage Beauty Needs to Go Social

What to do when the old standbys of brand reputation and repeat purchases no longer apply.

Karan Gupta and Armaan Mehta, co-founders of Odore.

The Digital Tools Advancing Indie Brands

Smart investment in social media strategies and innovative marketing is helping emerging beauty brands to find their own footholds.

Converting Online Shoppers Into Physical Shoppers

How to gain consumer loyalty to expand retail traction.

In Q1 of 2025, L'Oréal total sales reached €11.73 billion, a 4.4% increase reported and 3.5% growth like-for-like.

L’Oréal’s First Quarter 2025 Sales Performance: A Strong Start to the Year

Discover L’Oréal’s Q1 2025 results, including €11.73B sales (+4.4% reported). Explore growth drivers, market highlights, and new innovations.

Deon Libra launched with the Big Up Body Glaze oil serum and the Unbothered Adaptogenic Elixir powder.

Deon Libra Launches to Take on Chronic Stress From the Inside Out

The adaptogenic beauty and wellness brand has debuted with two products that are designed to offer a holistic approach to stress management while emphasizing the beauty in Black skin.

Bliss is tackling aging with a playful twist. Known for its self-care products, Bliss is reconnecting with its original audience—elder millennials and Gen X—with a new campaign featuring comedian Iliza Shlesinger.

How Bliss and Laura Geller Beauty Are Redefining Beauty Standards for Women Over 40

These iconic brands are not only reshaping the narrative around aging, but also making beauty more inclusive and empowering for women 40 and beyond.

Haut.AI announced residency at JLABS @ Shanghai.

Haut.AI Expands R&D Collaborations, Joins J&J Innovation Incubator

J&J's JLABS science incubator aims to accelerate the delivery of health and wellness solutions to patients around the world by supporting emerging companies and opening them to vital industry connections.

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9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024

Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.

Deinde has launched a new Line-Smoothing Eye Cream, powered by 95% biobased ingredients, including the biotech ingredient naringenin.

Deinde’s New Line-Smoothing Eye Cream & Ultra-Cooling Eye Roller: Q&A with CEO Joshua Britton

Deinde has launched a new Line-Smoothing Eye Cream, powered by 95% biobased ingredients, including the biotech ingredient naringenin.

'Efficacy is everything in skin care,' says Bubble founder Shai Eisenman. 'No matter your age, the only question that really matters is: Does this actually work?'

Bubble Skincare is More than a Gen Zalpha Brand: Shai Eisenman Talks Target Expansion & Cross-generational Appeal

"While Gen Z remains a key part of our community, we’ve built engagement beyond a single demographic."

Several factors are fueling this trend towards minimalism in beauty. At the forefront is the growing fatigue with cluttered bathroom cabinets, paired with an increased awareness of sustainability and ethical consumption.

Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact

How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?

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