[interview] Advice for Wellness Brands Seeking Investors

Nov 5th, 2021

Nancy Trent, Trent & Company, Inc.

Deborah Benton is the founder and managing partner of Willow Growth.

Deborah Benton is the founder and managing partner of Willow Growth.

Willow Growth invests in and supports a diverse group of founders building tomorrow’s iconic brands. Its strategy is rooted in three unique pillars: values-led, strong underlying metrics and right capital structure.

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Tree Hut Brings its Gen Z Body Care to NYC Pop-up

Last year, Numerator ranked Tree Hut on its top 10 list of most popular beauty brands among Gen Z shoppers.

Sally Beauty plans to roll out five additional Studio By Sally locations by the end of 2023.

Sally Beauty Opens Studio By Sally

Licensed stylist-educators will help consumers choose the right product, then teach them how to apply, customize and achieve salon-quality looks that range from all-over color, lightening and root touch-ups, to styling and more.

Next Gen packaging: the future with Squeezy Bottles

Next Gen packaging: the future with Squeezy Bottles

Get playful with ICS Squeezy Bottles! Recyclable and available in various shapes, sizes, and PE mixes for optimal “squeeziness”. Upscale with direct silkscreen or hot stamp print. The latest in the stress-busting selfcare packaging trend.

True Botanicals will now be led by an all-female board.

True Botanicals Receives Series B Investment from NextWorld Evergreen

The investment will accelerate True Botanicals' retail footprint, while advancing its mission around social and environmental impact.

Since the grant's inception in 2020, Glossier has partnered with more than 30 founders leading 26 beauty brands.

Glossier Announces 2023 Grant Program for Black-Owned Beauty Businesses

Candidates must be beauty brands with physical beauty products who are seeking support and resources, and are available to actively participate in four months of programming.

Rhode Skin will continue to donate a minimum of 1% of sales to The Rhode Futures Foundation.

Rhode Skin Expanding into Canada, UK

According to the brand, these areas have shown overwhelming interest and demand, with social media requests and high site traffic pointing towards a strong customer base.

Mad Rabbit reportedly sells one tattoo balm every 90 seconds and has helped preserve more than 3 million tattoos to date.

Mad Rabbit Tattoo $10M Series A Round Comes Amid a Category Boom

"We are thrilled to have the support of such prominent investors, who believe in our vision and our commitment to providing the best possible aftercare products to tattoo enthusiasts," said Oliver Zak, CEO of Mad Rabbit.

Each box includes products worth up to $350 for $58.

Ipsy Launching Icon Box by Anastasia Beverly Hills

The Icon Box by Anastasia Beverly Hills launches May 1, 2023.

Per Garnier, one bottle of the Micellar Cleansing Water is sold every three seconds and is approved by Cruelty Free International under the Leaping Bunny program.

Garnier x Loop Launch Micellar Cleansing Water in Upcycled PET Bottle at Ulta Beauty

The bottle comprises PET plastic and polyester fiber waste collected, purified and converted into "virgin-quality" PET resin by Loop Industries. The bottle can reportedly be recycled like any standard PET.

'Reviewing the environmental footprint of 200,000 product formulas is a massive undertaking, but critical if we are to advance sustainability across the beauty sector,' says Vildan Oenpeker-Cerci, head of beauty for Henkel North America. 'Each formula was assigned a compact sustainability report that summarizes information related to carbon footprint, biodegradability, data on ingredients of natural origin.'

How Henkel is Tackling Beauty's Circularity & the Consumer Use Phase

To get a better sense of how this consumer product giant is retooling its products, Global Cosmetic Industry interviewed Vildan Oenpeker-Cerci, head of beauty for Henkel North America.

L’Oréal's Genomatica Investment to Power Sustainable Biotech Beauty Ingredients

L’Oréal previously set goals to, by 2030, produce 100% eco-designed formulas that respect the diversity of aquatic ecosystems using 95% ingredients from renewable plant-based sources or abundant minerals.