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Section: Brands & Products > News
Ingredients
Future Perfect
Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.
Regulatory
Mirabella Appoints President
Adrienne Kramer joins the professional cosmetics brand.
News
Profile: Streamlining Beauty
Regulatory
The Perfect Marriage
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
News
PCPC President & CEO Tom Myers on How the Beauty Industry is Innovating with AI, Sustainability, and Transparency
"I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP."
News
The Pivotal Elements
Make your marketing and growth plan work for your brand, not the other way around.
News
Post-COVID Beauty
The pandemic has shifted how consumers approach beauty care and how they purchase their go-to products.
News
Making Sustainability Pay
Four key strategies to turn an existential crisis into a call for action—and profit.
Packaging
Optimizing Green Packaging
The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.
News
Profile: Expressing Individuality
News
L’Oréal Announces Promotions
David Waldock named senior VP, business and sales development, L’Oréal USA, Inc.; Lorraine Coyle appointed VP of sales, L’Oréal Paris…
News
Branded Acquiring Puracy
The acquisition affords the Puracy founders the opportunity to focus its core values in natural product development, brand awareness and customer acquisition.
News
UPDATE: Coty's Q1 Fiscal 2025 Results Point to a Normalization of the Beauty Market & a Prestige-Mass Split
The company has cited "retailer caution" and a slowing U.S. market in anticipating moderate Q2 growth.
News
Beiersdorf Enters Partnership
Beiersdorf and Kuehne + Nagel Agree partnership key step toward meeting the rising demands of the European environment...
News
P&G Sells Hipoglós
Procter & Gamble announced the sale of its diaper rash cream brand Hipoglós.
News
P&G Selling Wella?
New report details potential sale.
Skin Care
Claims and Promises
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
News
The Next Phase
That every opportunity has a cost, and vice versa. Take marketing and selling online ...
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