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Section: Brands & Products > Skin Care

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Skinimalism and Beautility Among BeautyHealth's 2025 Trends

The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Cosmoprof Worldwide Bologna 2025 is where industry leaders, trendsetters, and game-changing technologies set the stage for tomorrow’s beauty.

Cosmoprof Worldwide Bologna 2025 to Showcase Innovation in Beauty Industry

Cosmoprof Worldwide Bologna 2025, March 20-23, unites global beauty professionals and brands to explore trends and innovations.

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4 Trends Set to Impact Global Beauty Markets Over the Next Decade

Mintel Beauty and Personal Care announced four key trends that will impact the global beauty markets by 2025, including implications for both consumers and brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

e.l.f. Beauty's updated forecast places net sales between $1,300 million and $1,310 million, compared to the previous range of $1,315 million to $1,335 million.

e.l.f. Beauty Lowers Full-year Forecast Despite Strong Q3 Sales Growth

Due to softer-than-expected sales trends in January 2025, e.l.f. Beauty now expects net sales growth of 27-28% for the fiscal year, slightly lower than the previously projected 28-30%.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

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Beauty Innovations at Cosmoprof Miami 2025

As a hub for showcasing the latest trends, products and technologies, Cosmoprof Miami plays a pivotal role in shaping the future of beauty.

How Coty Will Double Skin Care Sales by Fiscal 2025

"Our strategy is underpinned by world-recognized brands serving key white space opportunities and consumer needs," said CEO Sue Nabi.

Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!

Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)

This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

More consumers are choosing facial moisturizers that contain SPFs, as they are seen as an affordable substitute for sun protection for consumers who wish to simplify their beauty routines and reduce their discretionary spending.

Skin Health & Sun Care 2025 Playbook

Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

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