In a recent article by Mintel Beauty and Personal Care, they announced four key trends set to impact global beauty markets by 2025, including implications for both consumers and brands.
“We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development,” said Jane Henderson, global president of beauty and personal care division at Mintel. “However, the coming years will bring stark contrasts in personal technology and natural ingredients that will drive beauty innovation over the next decade.”
1. Beauty Meets Smart Technology
The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
“As consumers become increasingly familiar with using technology to track their health and well-being, they are looking for beauty brands to offer products and devices that boast similar functionality,” said Vivienne Rudd, director of insight, beauty and personal care at Mintel. “New product development in augmented reality is providing the next step in virtual mirrors and real-time visualization of the effects of beauty products on the skin and hair.”
2. Removing Water Dependency
Water is set to become a precious commodity as consumption outstrips supply. The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.
3. Marketing Energy Claims
Consumers are facing an energy crisis as the pace of modern life catches up with them. Aware of consumers’ need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.
4. Upping Beauty Box Subscriptions
Interest in natural ingredients is on the rise as more people get involved in the process of creating beauty products.
“Traditional beauty and personal care remedies are moving into the mainstream as more and more consumers start to ‘cook up’ their own versions. Brands will need to shift their focus to highlight artisanal processes while also making it easier for consumers to make products at home,” said Rudd. “Looking at the decade ahead, we’ll see brands borrow inspiration from the meal kits developed by food companies, propelling the subscription beauty box model to the next level.”
To read the complete article, visit www.mintel.com (source).