Search Global Cosmetic Industry: Page 8

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Type: Article

Section: Brands & Products > Sun Care

Markets and Dichotomies

Despite global sales almost hitting the $100 billion mark in 2006, the segment is often considered to be a drag on the overall global beauty products market—posting value growth of 27% between 2001 and 2006 compared to the 30% achieved by the larger, more lucrative cosmetics categories.

Sun Protection Report

Beauty industry marketers have a new arsenal of technologies at their disposal in the development of sun care products and in the battle for market share.

Regulatory Update: Regulation Time

Regulations may appear as the bane of the industry—hoops to jump through, paperwork, red tape and man hours. However, the effect of regulation on consumer confidence that means so much to businesses and the industry as a whole should be considered.

Finding the Hot Spot

There is enormous potential for development of the sun care market. Euromonitor International explores key trends and recommends strategies for maximizing opportunities.

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Aesthetic Appeal

Just as daily products have evolved with the addition of protection attributes, sun care is evolving to include improved aesthetic appeal. Enhanced attributes in sun care products are key in differentiation, and everyday sun care products and combination products are growing in importance to the segment. Sun care and combination brands recognize the market evolution demanding esthetic appeal as crucial to differentiating a product within the market.

Global Baby Care: Mighty but Small

Euromonitor International explores trends in baby care products during the past year and looks at key growth opportunities in the global market.

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Natural Sun Care

In addition to meeting the challenges that every sun protection product faces (SPF, feel, etc.), what other challenges must natural sun care face in order to be viable on the shelves? GCI asked Croda’s Sonia Dawson, marketing executive – botanicals, how Croda serves customers looking to add naturals to their sun care offerings.

SPF, Efficacy and Innovation

As the long-term beneﬁ ts of protecting skin from harmful rays become clear, sun protection attributes are being added to products designed for daily skin care regimens.

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