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Sunscreen and Daily Skin Care Are About to Be Disrupted. Here's How to Prepare.

Does sunscreen remain its own category, or does it become an increasingly integrated part of everyday skin care?

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PPWR got you puzzled? ICONS America Provides Packaging Solutions

ICONS America has a wide range of packaging options designed to meet Packaging and Packaging Waste Regulation (PPWR) guidelines.

Supergoop! PLAY sunscreen product line featuring tubes and spray bottles with yellow and white packaging in SPF 50

Supergoop! Creates First Chief Commercial Officer Role as Global Ambitions Expand

The appointment comes as Supergoop!, under CEO Melis del Rey, broadens its ambition beyond its established sunscreen positioning toward becoming a global skin health business.

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How to Spot Beauty Trends Up to 12 Months Before the Competition

Tracking emerging beauty trends before they reach the mainstream across skin care, hair care, sun care and color cosmetics in 13 global markets.

Person wearing oversized aviator sunglasses with Neutrogena Ultra Sheer sunscreen product displayed on blue sky lenses

Neutrogena’s BEMT Launch Tests the Potential of the U.S.’s Newest UV Filter

Neutrogena is linking BEMT to the aesthetic problem that has long challenged high-SPF products: delivering substantial protection without creating a heavy, greasy or difficult-to-layer formula.

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AI Wants to Tell You What’s Next in Beauty

AI is becoming both a source of consumer insight and an increasingly important part of the consumer journey.

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When SPF Becomes a Lifestyle

Woman holding GLAS FOAMER facial cleanser bottle, smiling against pink background with visible freckles

The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha

The companies that thrive will be those that treat packaging as a strategic business asset rather than simply a container.

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The Estée Lauder Companies Announces Expanded Roles for Brian Franz and Amber English

Ultra Violette Unblock Screen SPF 50 sunscreen bottles with lime green caps and navy packaging displayed in a stacked arrangement

Ultra Violette Makes U.S. Sunscreen History With First Bemotrizinol Launch

The sunscreen ingredient Americans have waited 27 years to access finally arrives.

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LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza

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Nanomox Disrupts the Zinc Oxide Playbook for Mineral Sunscreen

Nanomox says its proprietary process enables precise control over zinc oxide’s particle size, shape and crystallinity, allowing the company to tune the material for both optical and UV-performance characteristics.

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Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

The data suggests that beauty consumers are becoming more selective about where they spend.

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Young woman in glasses holding orange sunscreen bottle and giving thumbs up gesture

Inolex Unveils Sunscreen Performance Booster as Bemotrizinol Clears US Regulatory Hurdles

LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol while upgrading sensory performance.

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From SPF to Sun Intelligence: The Race to Personalize UV Protection

Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.

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The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

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The Innovations Tackling the SPF Confidence Gap