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Section: Brands & Products > Color Cosmetics
Tapping longevity claims and elevated efficacy can allow marketers and R&D/product development teams to deliver more certainty and results to consumers.
Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to Beauty Accelerate 2025
Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.
Nov 26th, 2024
However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.
Beauty in 2025: Growing Trends and Consumer Priorities
The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.
Apr 2nd, 2025
For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.
2025’s Makeup Trends Move Beyond Lips & Blush
Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.
Jan 15th, 2025
HCP’s Solar Capsule collection is optimal for facial sunscreen, glow drops and hydrating after sun products. The lightweight 15 ml tottle design (a format increasingly popular for its convenience) features an elongated, domed profile and aluminum cap.
Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025
Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.
Nov 4th, 2024
'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.
2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Dec 10th, 2024
Cosmoprof Worldwide Bologna 2025 is where industry leaders, trendsetters, and game-changing technologies set the stage for tomorrow’s beauty.
Cosmoprof Worldwide Bologna 2025 to Showcase Innovation in Beauty Industry
Cosmoprof Worldwide Bologna 2025, March 20-23, unites global beauty professionals and brands to explore trends and innovations.
Feb 27th, 2025
Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.
Global Cosmetic Industry Reveals 2025 Beauty Themes
From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.
Aug 7th, 2024
From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.
Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]
Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.
Sep 5th, 2024
e.l.f. Beauty's updated forecast places net sales between $1,300 million and $1,310 million, compared to the previous range of $1,315 million to $1,335 million.
e.l.f. Beauty Lowers Full-year Forecast Despite Strong Q3 Sales Growth
Due to softer-than-expected sales trends in January 2025, e.l.f. Beauty now expects net sales growth of 27-28% for the fiscal year, slightly lower than the previously projected 28-30%.
Feb 6th, 2025
Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!
Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)
This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.
Mar 18th, 2025
During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.
Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond
A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.
Jun 7th, 2024
Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty, Janty Karaf, Senior Creative Designer, Huda Beauty, and Sebba Alqetrani, Director of Sustainable Packaging, MAC Cosmetics and Adjunct Professor at FIT
MAC Cosmetics, Huda Beauty and Tom Ford Beauty Join 2025 Pentawards Jury
The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics.
Jan 24th, 2025
Aroma and beauty
[update] Aroma and Beauty Ingredient Markets to Surpass $8.9 Billion by 2025
By 2025, aroma chemicals and active cosmetic ingredients are predicted to reach $6 billion and $3.9 billion, respectively.
Dec 17th, 2020
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Feb 16th, 2025
Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Jun 12th, 2025
Wgsn Color Forecast 2025
WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More
WGSN’s long-range forecast explores early ideas for color strategy and innovation, ranging from a sustainable black pigment to protective metals like copper that impart not just color but antibacterial properties.
Oct 30th, 2020
Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.
The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
Mar 3rd, 2025
Christine Lafforgue, Ph.D., IFSCC Congress President 2025
How IFSCC 2025 Will Make Waves in Cannes — and in Beauty: Interview with Christine Lafforgue, Ph.D., Congress President
The 35th IFSCC Congress, to be held Sept. 15-18, 2025 in Cannes, France, will keep beauty innovators at the forefront of scientific progress in longevity, neuroscience, emotions and more. Here, Christine Lafforgue, Ph.D., congress president, explains.
Aug 4th, 2025
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