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Type: News

Section: Brands & Products > Color Cosmetics

Tapping longevity claims and elevated efficacy can allow marketers and R&D/product development teams to deliver more certainty and results to consumers.

Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to Beauty Accelerate 2025

Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.

2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches

In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.

Cosmoprof Worldwide Bologna 2025 is where industry leaders, trendsetters, and game-changing technologies set the stage for tomorrow’s beauty.

Cosmoprof Worldwide Bologna 2025 to Showcase Innovation in Beauty Industry

Cosmoprof Worldwide Bologna 2025, March 20-23, unites global beauty professionals and brands to explore trends and innovations.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

e.l.f. Beauty's updated forecast places net sales between $1,300 million and $1,310 million, compared to the previous range of $1,315 million to $1,335 million.

e.l.f. Beauty Lowers Full-year Forecast Despite Strong Q3 Sales Growth

Due to softer-than-expected sales trends in January 2025, e.l.f. Beauty now expects net sales growth of 27-28% for the fiscal year, slightly lower than the previously projected 28-30%.

Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!

Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)

This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty, Janty Karaf, Senior Creative Designer, Huda Beauty, and Sebba Alqetrani, Director of Sustainable Packaging, MAC Cosmetics and Adjunct Professor at FIT

MAC Cosmetics, Huda Beauty and Tom Ford Beauty Join 2025 Pentawards Jury

The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics.

Aroma and beauty

[update] Aroma and Beauty Ingredient Markets to Surpass $8.9 Billion by 2025

By 2025, aroma chemicals and active cosmetic ingredients are predicted to reach $6 billion and $3.9 billion, respectively.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

Wgsn Color Forecast 2025

WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More

WGSN’s long-range forecast explores early ideas for color strategy and innovation, ranging from a sustainable black pigment to protective metals like copper that impart not just color but antibacterial properties.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

The carmine-free solution allows brands to avoid perhaps unwanted scrutiny for carmine's insect sourcing, which has led to inflammatory consumer press headlines like 'Why you may have been eating insects your whole life.'

Eckart Unveils Carmine-free Syncrystal Very Berry for Pink or Violet Cosmetic Colors

Syncrystal Very Berry comprises pure synthetic fluorphlogopite flakes, which are responsible for the soft feel, vibrant color and extremely high purity.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

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