
The Pentawards, a global benchmark in packaging design, will celebrate its 19th edition in 2025. This year's event features an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics, along with a new feedback system to offer more value to participants.
The 2025 jury includes:
- Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty
- Janty Karaf, Senior Creative Designer, Huda Beauty
- Sebba Alqetrani, Director of Sustainable Packaging, MAC Cosmetics and Adjunct Professor at FIT
These experts join a 55-member panel from 20 countries, ensuring diverse and thorough evaluations.
For the first time, non-shortlisted entrants will receive personalized written feedback from the jury during the initial judging phase. This aims to help participants improve future submissions.
Key Dates for 2025
- Entry Deadline: March 28, 2025
- First-Round Results: May 2025
- Final Results and Gala: October 2025
Brands, agencies, and designers are encouraged to enter this globally recognized competition to gain insights, recognition, and growth opportunities in beauty packaging design.
Adam Ryan, Head of Pentawards, explained, "Entering our competition requires time and effort, so we’ve enhanced the feedback system. Alongside the Pentawards Excellence Score, written feedback will give entrants deeper insights into what impressed the jury and areas for improvement."
Chloé Templeman, Executive Creative Director at Pearlfisher and Pentawards Co-President, shared her excitement: "Welcoming experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics strengthens the Pentawards community. It’s thrilling to see the creativity and trends that emerge each year in beauty packaging."