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Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

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Beauty & Care. A House of Science Beyond Wellbeing

Hendrik Reuter, vice president of global R&D and innovation for beauty & care, perfumery & beauty at dsm-firmenich, shares valuable insights into how his team fosters creativity and drives cutting-edge innovation.

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SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Baralan at Luxe Pack NY: New Launches & Innovative Solutions

Discover Baralan’s latest packaging innovations at Luxe Pack NY, May 7th–8th. Visit Booth C03 to explore 3D decoration, new collections, and a future shaped by Italian excellence

For athletes who face intense sun exposure and sweat conditions, sunscreen development requires careful formulation to achieve effective protection, durability, and a cosmetically elegant feel.

SPF Sunscreen: A Run Towards Healthier Sunscreen by Sun Deep Cosmetics

Nikita Gill and Jocelyn Manfut from Sun Deep Cosmetics explain the difference in sun protection ingredients and emphasize the importance of using the right formulas for athletic consumers.

The PRP Gel treatment begins with a blood draw from the patient’s arm. Cellenis’ technology neutralizes the pH of patients’ blood and eliminates any component that could be inflammatory

Skin Pharm Launches PRP Gel: The All-Natural Injectable for Volumizing and Rejuvenating Skin

Skin Pharm launched its PRP gel, an all-natural injectable using Cellenis’ PRP technology, that acts as a natural volumizer, rather than a filler.

From longevity to regenerative technologies, beauty is being reshaped by leading-edge ingredients and claims.

2025 Beauty Ingredient Trends: Highlights from in-cosmetics Global's Innovation Zone [EXCLUSIVE REPORT]

A rundown of the latest technology trends across all beauty categories; plus: key action items for marketers and product development teams.

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Discover Cobalt Labs: Your Partner in Innovation and Product Development

Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!

By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

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DavosLife E3 Tocotrienols: Nature’s Shield against Modern Pollution

Looking for a natural bioactive to use for anti-blue light and anti-pollution formulations? DavosLife E3 Tocotrienols are scientifically proven to boost skin’s resilience against modern pollution. Discover this safe, effective and gentle solution.

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Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

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Beauty in Packing: Baralan Unveils its First ESG Report for a more sustainable future

Baralan blends heritage & innovation to redefine beauty packaging for the future. With its first ESG Report and new packaging solutions, it is embracing sustainability and enhancing beauty in packaging. Discover how it's committing today and for tomorrow.

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Crafting Beauty: The MPlus Cosmetics Journey

Founded in 2002, MPlus Cosmetics specializes in contract manufacturing color cosmetics for face, eyes, and lips. The Italian company blends innovative products with cutting-edge brushes, offering fast time-to-market and a comprehensive 360° service.

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Accupac's 2025 Trend Report: Key Insights Shaping the Future of Beauty

Unlock the future of beauty and personal care with Accupac’s 2025 Trend Report! With 50 years of expertise, Accupac reveals key trends and consumer priorities that will shape the industry. Stay ahead and discover insights to drive your brand’s success.

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