Beauty companies have a new tool for getting ahead of emerging trends. “Discover New Trends Before They Go Mainstream Using AI,” a free briefing on September 23 at 11 a.m. Central time, will explore how AI can help identify emerging consumer signals before they become obvious market trends.
Registration for live or on-demand access is now open.
The opportunity extends well beyond trend reports. AI can help product developers and innovation teams sift through vast amounts of consumer conversation, search behavior and other signals to identify what people are beginning to want, why those needs are emerging and where unmet opportunities may exist. That can potentially move AI upstream in the innovation process—from a tool for generating marketing copy to a source of intelligence for product concepts, claims, ingredients, formats and positioning.
That shift is particularly relevant as consumers themselves turn to AI for beauty guidance. Recent coverage of Haut.AI research found that 1/3 of U.S. women are already using AI for skin care and body care advice, including product selection and routine building.
For beauty companies, the implication is significant: AI is becoming both a source of consumer insight and an increasingly important part of the consumer journey. The companies that learn to connect those two sides could gain an advantage in identifying opportunities earlier, and developing products around emerging needs before they become mainstream.
