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Type: Article
Section: Brands & Products > Fragrance/Home
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.
Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions
A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.
Oct 1st, 2024
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
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