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Type: News
Section: Brands & Products > Fragrance/Home
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
May 6th, 2025
There has been a recent 24% rise in searches featuring jasmine perfume products, per Trendalytics. Popular on TikTok, Phlur's Missing Person (which features jasmine notes) has boomed in searches by 3,299% year-over-year.
6 Trending Unisex & Classical Fragrance Notes
Trendalyitics points out that the hashtag #pheromoneperfume has 63.3 million views on TikTok.
Dec 1st, 2022
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
Gen Z is the Key to Fragrance Growth
Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.
Sep 27th, 2023
“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “As retail leaders and brand builders, we have a responsibility to create space and opportunities for all brands, particularly those who have been underrepresented to thrive in our industry and nurture an inclusive assortment that reflects the beautifully diverse community we serve. This year’s participants are a shining example of the bright future of beauty, and we can’t wait for the world to meet them.”
Hair Wellness Dominates Ulta Beauty's 2023 Muse Accelerator Cohort
“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
Sep 12th, 2023
Phlur is a leading brand on TikTok, as shown in recent Spate data highlighting the brand's power in driving interest in gourmand notes.
TSG Consumer Acquires Fragrance Disruptor Phlur
Chriselle Lim will continue as creative director and retain a stake in the company.
Jul 22nd, 2025
The AF Collection includes three mood-enhancing fragrances: Happy AF, Hyped AF and Chill AF.
[updated] Addison Rae Launching Fragrance Line
The AF Collection includes three mood-enhancing fragrances: Happy AF, Hyped AF and Chill AF.
Nov 3rd, 2021
Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.
Beauty on a Budget: How Consumers Are Redefining Glamor
In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.
Jul 31st, 2025
Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.
2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027
Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.
Feb 16th, 2025
Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.
2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom
Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.
Aug 6th, 2024
Perfumer & Flavorist+ connects with Ascention founder and CEO to get the scoop on the founder's fragrance background, wellness, details on the collection and much more.
Ascention Collection Looking to Develop "Wellness Fragrance" Category
Perfumer & Flavorist+ connects with Ascention founder and CEO to get the scoop on the founder's fragrance background, wellness, details on the collection and much more.
Nov 4th, 2021
'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'
Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them
"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."
Aug 15th, 2024
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