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Everyone’s a Critic: Are Fragrance Bloggers and Critics Good for the Industry?

A look at fragrance bloggers and critics explores issues that are relevant to every brand, marketer and company striving to understand and embrace consumers who actively build, own and share their product experiences.

The Tilleul fragrance from Parfums d’Orsay Paris’ Intemporelle range is the company’s best seller.

Telling the Story of Luxury Fragrance

As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.

Iggy Azalea launched her own unisex fragrance, Devil's Advocate.

Iggy Azalea Launches Devil's Advocate Fragrance

The fragrance features notes of mandarin and bergamot, combined with "the richness of olibanum crystals. Intoxicating vanilla orchid unites with the warmth of sustainable, ethically sourced Australian sandalwood, enhancing the exotic patchouli leaves for an enticing heart note."

Avon Q2 2010 Growth Led by Fragrance

Revenue of $2.7 billion 8% higher year over year; beauty sales grow 9%, led by 16% gain in fragrance.

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Inter Parfums Acquires Kate Spade Fragrance License

With the 11-year exclusive deal, Inter Parfums will create, produce and distribute new perfumes and fragrance-related products for Kate Spade stores and retailers globally.

NPD Finds Majority of America Consumers Using Fragrance, Fragranced Products

NPD finds that U.S. consumers’ intent to buy was high in the fragrance category in 2014; in the men's fragrance category, Gen Y is driving much of the activity.

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

The 25th anniversary celebration for the Fashion Institute of Technology (FIT) Cosmetics and Fragrance Marketing baccalaureate program honored notable graduates of the program, as well as Annette Green (right), president emeritus of The Fragrance Foundation and Peg Smith, the program’s first coordinator.

FIT Honors Graduates; Annette Green Talks Fragrance

The 25th anniversary celebration for the FIT Cosmetics and Fragrance Marketing baccalaureate program honored graduates Tennille Kopiasz, Orrea Light, Bettina O’Neill and Shaunda Swackhamer; event also honored Annette Green and Peg Smith.

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US Prestige Fragrance Sales Up 8% Ahead of 2018 Holidays

Led by holiday shopping and demand for new brands, the U.S. fragrance market sales have reached $2.7 billion in 2018.

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Niche 2.0: The Future of Fragrance at World Perfumery Congress

Niche fragrances have revolutionized the industry. At World Perfumery Congress, Eddie Bulliqi will examine where it's taking the fragrance business with his “Niche 2.0: The Future of Niche Perfumery” presentation.

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The Fragrance Outlet Takes on Omni-Channel Retailing with Aptos

Aptos has worked with The Fragrance Outlet since 2011, during which the store count has more than doubled (100 stores in the U.S. and Guam) and the company launched its e-commerce website

Men’s Skin Care Requires Different Fragrance Approach

For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.

Encouraging Scent-seeking Consumer Toward Fine Fragrance

A new blog post from The NPD Group points out that many consumers enjoy an ambient scent when shopping and may even spend more when such a scent is present. But how can that translate to the fine fragrance market?

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Wild at Heart: Indie Fragrance Brand Comes to Walmart

Billing itself as a fragrance brand “for the everyday girl,” Wild Spirit is paraben-, sulphate- and dye-free, at an affordable price point, debuting with four fragrances.

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Part 1: Waft Sets Out to Master Online Fragrance Customization

Waft is an online fragrance company that specializes in creating and selling customizable fragrances by analyzing the favorite moods, scents and social activities of the customer.

Celebrity Still Sells in Fragrance, Particularly for Younger Consumers

A blog post from The NPD Group manager and fragrance industry analyst Brenna Phelan shows how much consumers still connect to celebrity fragrances&mash;and young consumers, in particular.

NPD Reports Prestige Boom in Fragrance Market for 2011

The prestige fragrance category gained 10% in U.S. department stores in 2011 over the same period in 2010, for sales of $1.7 billion from January to October 2011, and all signs indicate a strong holiday season for the category.