Market research firm NPD Group found that U.S. consumers' intent to buy was high in the fragrance category in 2014, and "smart manufacturers and retailers are responding quickly."
NPD found that nine out of every 10 American women now use a scented personal product. The majority of women who use fine fragrances now also use a scented body product. In addition, eight out of 10 men now report using a scented body product. Furthermore, almost 80% of men who buy fragrances do so ahead of time, looking to avoid running out of their preferred scents. Specifically, Gen Y guys are driving much of the activity in fragrances.