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From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

INCI Name: Fragrance

Today’s consumers hate secrets, especially when it involves something they smell or put on their skin. Columnist Steve Herman shares his opinions on transparency.

ININUM smart device with smartphone app interface displaying product controls and settings

Berlin Packaging, Ininum Take Formes de Luxe Award for AI-Powered Fragrance Device

The cylindrical device combines Bluetooth Low Energy connectivity, NFC-enabled fragrance pod recognition, app-controlled scent blending and AI-powered fragrance recommendations.

NPD Seeks Out Reasons Behind the Lack of Male Fragrance Wearers

According to The NPD Group, less than 64% of men in 2013 reported that they use fragrance, and only 23% wear it everyday or almost everyday.

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

Seven Scent Predicts 2013/14 Autumn-Winter Fragrance Trends

Tea and wood accords, leathers, spices, amber and red berries will be among the popular fragrance influences in the cooler months next year.

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ADA International Releases Fragrance-Inspired Hotel Line

Created with the help of Robertet perfumer Emilie Bouge, the line of cosmetics will come in a green tea and ginger fragrance and a seasonal pink pepper and cedarwood.

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Prestige Fragrance Improves Overall Holiday 2016 Performance

Prestige fragrance sales were 16 percent higher the week before Christmas 2016 than the same week in 2015.

Direct-to-consumer Prestige Fragrance Sales Jump 10% in US

According to The NPD Group, the direct-to-consumer prestige fragrance market in the U.S. ended the 12 months ending February 2014 with $285 million in sales.

Holiday Fragrance Mania

A seasoned perfumer senses that success now comes as twists, flankers and limited editions rather than truly new fragrances.

Inter Parfums Signs Anna Sui Fragrance Licensing Agreement

Replacing an agreement with P&G, this new licensing agreement has Inter Parfums eyeing expansion for the brand's fragrance products in the U.S., Europe and the Middle East.

Luigi Maramotti, chairman of Max Mara Fashion Group, says, “It is a great opportunity for Max Mara to begin such a visionary collaboration in the fragrance business. Shiseido is a company with a rich history and impressive track record to always show the ability and the courage to research, develop and innovate.'

Shiseido x Max Mara Fragrance License Deal to Power European Beauty Business

The agreement will further grow Shiseido’s fragrance-centric business in Europe.

The technology reportedly 'reveals the exact smell of an ingredient while preserving its integrity,' according to an official announcement. The process can therefore add new dimensions to the perfumer's palette with natural, pure scent extracts.

L’Oréal x Cosmo International Collaborate on Air-extracted Botanicals for Fine Fragrance

To kick off the collaboration, the companies will reveal a new tuberose floral extract for a fine fragrance to be launched in 2024.

Per NPD, more than 60% of Black and Hispanic consumers don't even leave home without a spritz of fragrance.

85% of U.S. Black and Hispanic Consumers Wear Fragrance: NPD

“Compared to other ethnicities, Black and Hispanic consumers are more engaged not only with fragrance products, but across all beauty categories,” said Larissa Jensen, beauty industry adviser at NPD.

Perfume bottle 'Match' nestled among white, yellow, and blue wildflowers

Luxury-Inspired Fragrance Brand Match Launches in the United States

Match Perfumes, a fragrance brand that offers a high-quality and luxurious olfactory experience inspired by world-famous designer scents, has expanded to the United States.

Calvin Klein's New Ad Campaign Promotes Fragrance Launch

Calvin Klein Fragrances launch CK Everyone, the brand's first gender-free fragrance that's designed for everyone. The release coincides with CK One, the brand's new jean and underwear line.

Young woman holding clear glass bottle outdoors surrounded by green foliage in natural sunlight

How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.

Joseph Abboud Brand to Launch Men's Fragrance & Grooming Collections

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.