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Section: Brands & Products > Fragrance/Home

'WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry,' said Daniela Knoop, senior global marketing manager, aroma molecules division. 'Also, it serves as a vital platform for fostering valuable relationships.'

Symrise Debuts Neomagnolan, Frostwood and Ambronova Fragrance Ingredients at the World Perfumery Congress

Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.

The environmental footprint life cycle assessment of Chloé Rose Naturelle Intense's was conducted by an independent organization, EVEA, to measure the impact of the bottle and its refill, from the choice of raw materials to the end of the product's life.

Coty's Refillable Chloé Rose Naturelle Intense Receives C2C Certified Material Health Certificate

The refillable bottles reportedly helped reduce up to 2 65% in greenhouse gas emissions, 67% in water consumption, 66% in energy consumption and 75% in mineral resources consumption, per Coty.

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Solvay Partners with Henkel for Sustainable Guar Initiative

To help double the number of Indian farmers working part of the Sustainable Guar Initiative, Solvay is collaborating with Henkel and together with TechnoServe, they are increasing the global supply of sustainably-cultivated guar, while also improving living and working conditions.

The Kaorium system enables a poetic interactive experience that invites consumers to smell, reflect and experience, building a new relationship to fragrances in a retail setting.

The Future of AI x Fragrance Showcased at World Perfumery Congress 2022

The WPC 2022 provided a preview of a sensory future combining human expertise and computing precision.

The Virtual Aroma Assistants consist of three sections which are closely interlinked to support the customers’ development processes for flavor and fragrance applications.

BASF Aroma Ingredients Launches Virtual Aroma Assistants

The Virtual Aroma Assistants consist of three sections, which are closely interlinked to support the customers’ development processes for flavor and fragrance applications.

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Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.

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What Will Prestige Beauty Look Like in the 2020s?

"Even as the industry continues to evolve, and as consumers continue to drive change, beauty will always be about how it makes us feel."

How Skylar Accomplished Its Most-profitable Quarter Ever

Marketing on Amazon involved leveraging the retail platform's data and analytics tools, while Sephora efforts included targeted campaigns to beauty enthusiasts and in-store promotions, alongside online marketing.

Fragrance Company Partners with Eco Expert

Tru Fragrance is working with Danny Seo to develop a range of fragrances and skin care products for launch in fall 2013.

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2018 World Perfumery Congress: The Future of Fragrance

The latest ingredient and formulation innovations, brand leaders and marketers, perfumers, key suppliers and more come together for the world’s foremost fragrance event.

New Finnish Brands Joins Givaudan to Release 5-scent Perfume Series

New Finnish luxury fragrance brand Nakuna Helsinki was founded in 2019 and has worked with Metsä Board and Givaudan in bringing its first fine fragrance products to fruition.

The pump's PCR content (100% PCR Plus cap, 95% PCR Plus collar and 50% PCR Plus actuator and fixture) reportedly cuts its CO2 emissions by up to 39% compared to a pump featuring conventional content.

In a First, Aptar's Color Code PCR Fragrance Pump Debuts with Recycled Resin Content

Per Aptar, the Color Code PCR fragrance pump can be recycled its bottle in the glass waste stream.

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How Your Brand Can Unlock Loyalty Among Gen Z and Millennials

Twenty percent of Gen Z and millennial consumers will immediately lose interest if they don't like a brand's Instagram.

Givaudan's Naturality Platform encompasses natural ingredients, ingredients from renewable sources and biodegradable ingredients

Givaudan Launches Naturality Platform for Responsible Fragrance Design

Givaudan's Naturality Platform encompasses natural ingredients, ingredients from renewable sources and biodegradable ingredients

BASF and Solazyme Collaboration Launches First Commercial Surfactant

Solazyme, Inc. and BASF partnered in launching a high performance algal betaine—the first commercial surfactant derived from microalgae oil—for use in home and personal care applications.

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[NPD data] Natural Skin Care Helps Drive U.S. Prestige Beauty Sales to $18.8 Billion

"My one word to characterize the beauty industry in 2019 was 'disruption;' my word for 2020 is 'connection'—not in terms of technology and devices, but the human connection we have to each other, to brands and to the environment. "

Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032

The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

Revuze Releases H1 2020 Fragrance Trends and H2 Projections

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

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