Nakuna Helsinki, a new Finnish luxury fragrance brand, has launched its new perfume series in collaboration with Givaudan. Five unique scents have been created to reflect unique northern Finnish experiences, such as a chilling dip in the open water, mid-summer magic or the thrill of rally driving.
Founded in 2019, Nakuna Helsinki has worked closely with Metsä Board, a European producer of fresh fiber paperboards and part of Metsä Group, to create perfume packaging that reflects its brand concept and values.
It was important to the entrepreneurial spirit of the company that the story and values of the brand were also expressed in the packaging.
The packaging is non-plastic and glueless, as well as fully recyclable. It delivers a memorable opening experience with thoughtful and detailed packaging components. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.
MetsäBoard Natural FBB 270 g/m2 folding boxboard was used for the packaging and the sleeve. The inner structure is constructed using lightweight and strong microflute that is made of MetsäBoard Natural WKL Bright white kraftliner. The packaging was manufactured by Finnish Cadpack.
“Finland is a pioneer in sustainability and the packaging design team at Metsä Board was ideally positioned to be a key partner,” Jaakko Veijola, creative director in design and marketing, said. “Fragrance is a luxury product, with long-lasting and carefully thought-out ingredients. We wanted to extend the same sustainable thinking to our packaging, so we chose our paperboard and packaging solutions accordingly.”