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Target Aims at Fragrance Consumers With Good Chemistry

Target has announced that it will launch a line of exclusive fragrance under the name Good Chemistry, inspired by different personalities.

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VIDEO: World's Largest Fragrance Plant Opens in Turkey

Capacity expected to continue to grow for MG International Fragrance Company.

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Fragrance Connection Through Online Interaction

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

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Actor Boyd Holbrook to Represent Diesel’s New Fragrance

Diesel Parfums announced that Boyd Holbrook will be the face of its new fragrance for men, launching August 2016.

Fueling the Market—Fragrance Observations

With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market.

Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.

Holiday Fragrance in the Face of COVID-19: NPD

More than 35% of fragrance sales for the year happen during the holidays, according to NPD.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

Ariana Grande Launches New Fragrance: R.E.M.

Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

Global Fragrance Market Booms

Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.

Coty, Prada Partner for a Miu Miu Fragrance Deal

Coty looks to translate the core values of the Miu Miu fashion brand into a successful fragrance business.

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The Fragrance Foundation Celebrates 2019 Notables

“We commend this outstanding group of talented individuals for their contributions to date and recognize their potential in the industry,” said Linda G. Levy, president of The Fragrance Foundation. “The Notables will serve as advisers and thought leaders to drive future Fragrance Foundation strategies and initiatives.”

Victoria Beckham Beauty Unveils First Fragrance Collection: Report

The fragrance line is inspired by husband David Beckham.

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A Fragrance for Her: Burberry Releases Latest Scent

Created by perfumer Francis Kurkdjian, the fragrance features notes of dark berries, blackcurrant, blueberry, jasmine, violent and dry amber.

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The Art of Men’s Fragrance

The Art of Shaving has released five fragrances to celebrate the brand's 20th anniversary.

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Austin Entrepreneur Phlur-ishes with Fragrance Collection

The company is attempting to disrupt the fragrance universe by letting customers choose the perfumes from the collection that they would like to sample.

Symrise Acquires Belmay Global Fragrance Business

The acquisition will help strengthen Symrise's business in North America, and follows Symrise's acquisition of Belmay's Brazilian fragrance business in early 2012.

Kristin Stewart Named Face of New Balenciaga Fragrance

The actress will appear in campaign ads for the fragrance beginning in fall 2012.

The Fragrance Foundation Partners with Moscow-based Firm

Partnership allows The Perfumery Club to utilize the trademark FiFi Awards as part of the promotion and development of the fragrance industry in Russia.

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