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Section: Brands & Products > Fragrance/Home
Fragrance/Home
Fine Fragrance Finds Silver Lining
Cautious optimism shines through as fragrance marketers push ahead with launches, expansion plans and new opportunities for fragrance consumers.
News
Coty, Karl Lagerfeld to Cut Fragrance Ties
Under the agreement, Coty has exclusive rights to continue to sell its existing inventory of products within the Karl Lagerfeld fragrance portfolio.
Fragrance/Home
Joya Blends Fragrance Production and Retail in Single Space
A recent store visit highlighted a focus on craft, manufacturing and the beauty of fragrance.
Fragrance/Home
Elizabeth Arden Purchases Two More Fragrance Brands
The company has acquired the fragrance brands of pop stars Justin Bieber and Nicki Minaj.
Fragrance/Home
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Fragrance/Home
Bell Predicts Top 2013 Fragrance Trends
With nostalgic inspiration and resort-themed scents, Bell Flavors & Fragrances announces its 2013 Top Fragrance Trends picks.
Fragrance/Home
Katy Perry Signs Fragrance Development Deal with Coty
Coty will also pick up the marketing and distribution of Perry's existing fragrance products.
Fragrance/Home
Making a Fragrance Connection Through Color
Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.
Fragrance/Home
Mature Women Driving the Fragrance Market in France
According to new Canadean report, the French fragrance market is driven by mature women treating themselves.
Fragrance/Home
NPD Finds Majority of America Consumers Using Fragrance, Fragranced Products
NPD finds that U.S. consumers’ intent to buy was high in the fragrance category in 2014; in the men's fragrance category, Gen Y is driving much of the activity.
News
Guerilla Sampling Tactics from Fragrance Brands
A blog post from NPD Group analyst Brenna Phelan shows some of the creative ways beauty and fragrance brands are reaching out to new fans.
Fragrance/Home
KKW Fragrance Is All Hearts With Latest Launch
Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.
Fragrance/Home
Prestige Fragrance Marketers Are Wasting their Money
A new A.T. Kearney shows why the top fragrance brands have shifted so little over the past few years, as well as the systemic marketing issues behind this state of affairs.
Fragrance/Home
Top 10 Flavor and Fragrance Trends for 2010
Fragrance trends developed on the basis of trends in fashion, art, color, politics and entertainment; Flavor trends categorized in sweet, beverage and savory segments.
News
Unilever Gets (Very) Transparent with Fragrance Ingredients
Consumers can view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 of its brands.
Fragrance/Home
Joseph Abboud Launches Latest Faded Indigo Fragrance
Created by Firmenich master perfumer Harry Fremont, the menswear brand's fragrance, Faded Indigo, features lemon, marine and wood scents.
Bath & Body
Fragrance Foundation Announces 2019 Finalists
"Today we will announce all of the 2019 Fragrance Foundation finalists in many important categories," said Linda Levy, president of the Fragrance Foundation, during the April 5th luncheon in New York City.
Fragrance/Home
A Note on Fragrance, A Feminine Point of View
A focus on rose, love, life and gold carry feminine fine fragrance trends.
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