Search Global Cosmetic Industry: Page 22

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Section: Retail > Brick and Mortar

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Phygital retail will grow sales and consumer loyalty.

Phygital Retail is Here to Stay

Physical and digital shopping enhances the retail experience for consumers.

Nail Care Knows No Bounds

The prestige nail category has undergone significant changes over the past few years, and the rise in popularity of the nail salon manicure has affected the perception and reality of the entire market.

New Perspectives in Beauty Retailing

Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.

Polla4252

Optimizing Your Distribution Strategy in Fast-changing Times

How to determine the best way to get your brand in the consumer’s hands.

Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.

The Case for Mass Vs. Class

How beauty channels really work, and where your brand belongs.

New Ways to Buy at the Beauty Counter and Beyond

New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.

Celebrating the launch of Coty's latest Nautica fragrance, Ocean. From left, Bernd Beetz, CEO, Coty; Karen Murray, president, Nautica; Andy Sharpless, CEO, Oceana; and Steve Mormoris, senior vice president, global marketing, Coty.

Live From New York: Shopping for Necessity, Not Luxury

The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.

Live From New York: HBA Addresses Industry Trends

Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.

Color Correct

Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.

Live From New York: State of the Fragrance Industry

Innovative fragrance partnerships, collaborations and marketing methods are hot topics going into 2008. Items include: Fashion Group Presents Runway Trends; Pangea Organics Holds Benefit; Sniffapalooza Fall Ball; Givaudan Collaboration; CEW Welcomes Brand Innovators; Virtual Scents at Hearst Tower; Fragrance New Market Findings...

RedFace4251

The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.

Exclusive: Bluemercury and the Power of "Hyper"

Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.

Live From New York

Men's Beauty

Men in the United States are evolving, and the beauty industry must evolve with them.

Engaging the New Beauty Consumer

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

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