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Skin Care
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
This report explores how each brand, product and trend addresses certain skin concerns.
Bath & Body
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Skin Care
Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line
COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.
Color Cosmetics
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Digital/E-commerce
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Digital/E-commerce
Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth
Skin Care
The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation
Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.
Skin Care
The K-shaped Skin Care Market Playbook
As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.
