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Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.
Brick and Mortar
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Skin Care
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Digital/E-commerce
Glow Recipe Drops Outside K-Beauty Brands
“With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries,” said the co-founders in a post to the company’s blog.
Skin Care
K-beauty Brand Anua is Landing at Every Ulta Store in 2025
The brand is launching with its Heartleaf and Rice lines; the Ulta rollout will also include promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
Skin Care
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.
Hair Care
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Skin Care
Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail
Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.
Brick and Mortar
Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico
Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.
Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Skin Care
K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts
Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Digital/E-commerce
Touch in Sol Launches E-commerce Site for the US
"We view our e-commerce site not only as a sales generator but as a brand experience portal that aids in consumer education."
Digital/E-commerce
What Birchbox Could Learn from Memebox
What a difference a pivot makes.
Skin Care
Olive Young Builds U.S. Muscle with CEO and Logistics Hub
The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.
Brick and Mortar
Beauty Retail Expansions: Dr.Jart+ x Amazon, Jennifer Aniston's LolaVie x Ulta Beauty at Target, Isdin x US Sephora & Curology x CVS
Dr.Jart+ has launched its own U.S. Amazon Premium Beauty store, featuring key SKUs and "Skin-a-gram" educational and entertainment videos focused on product details and ingredients that address skin issues.
Consumers & Markets
Cosmetify Unveils Most-searched Brands and Top Influencers of 2024
Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.
Color Cosmetics
Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions
What the latest retail moves reveal about retailers' (and consumers') priorities.
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