Search Global Cosmetic Industry: Page 37

658 Results

Section: Retail > Digital/E-commerce

Opportunities in Body Care Come to Light Via Social Media

Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.

Getting the Most from Your Sampling Subscription Partnership

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

Social Media Keeps It Real

Learn the successes of skin care brands via social media chatter.

Central Asia: Cosmetics, Culture and Politics

Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.

Polla4252

Optimizing Your Distribution Strategy in Fast-changing Times

How to determine the best way to get your brand in the consumer’s hands.

The Changing Way Consumers Shop Online for Cosmetics

As consumers drive the beauty site experience instead of the brands dictating it, Ross Glick and Judy Shulman Brown take a look at the challenges and rewards in the fusion of social media and shopping online: experience commerce.

Making the Brand/Consumer Connection (and sale) Online

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

Color Correct

Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.

Power to the People

New omnichannel models for brands and retailers are delivering unique messaging and personal shopping experiences to customers of every category.

Digital Commerce: Infinite Commerce

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

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