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119 Results
Type: Article
Section: Retail > Digital/E-commerce
Digital/E-commerce
Understanding Social ROI in the Beauty Industry
Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
Ingredients
Social Beauty: How New Developments in Social Media are Changing the Industry
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
News
CEW(UK) Mentoring Event: Beauty at QVC
CEW(UK) welcomed Joanne Lee, buying director, beauty and jewelry, QVC UK, to share her knowledge of the beauty industry and understanding the beauty customer.
Digital/E-commerce
The Online World—Beauty Counter of Tomorrow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
Ingredients
Men's Beauty
Men in the United States are evolving, and the beauty industry must evolve with them.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
Skin Care
Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Event Coverage
CEW Explores Digital Beauty
Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
News
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
News
Lessons in Social Media, Building Business for the Future
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Fragrance/Home
The Scent of New Horizons
The fine fragrance segment of the beauty industry is again gaining momentum as markets such as China and Africa look to consume more and brands innovate and position their fragrance products in new ways.
Event Coverage
Cosmoprof North America Sees Success, 25,000+ Attendees for 2014
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Digital/E-commerce
[UPDATE] Amazon Wants to Disrupt the Way You Create, Package and Sell Products
The beauty care industry may face some tough decisions as Amazon tightens its grip on online and physical retail.
Digital/E-commerce
Web 2.0 and the Cosmetic Industry
Media sites and online forums provide a glimpse of how consumers are thinking about beauty.
Digital/E-commerce
The Beauty of Online Cosmetics: How to Grow Your Business Safely
The global cosmetics market is expected to hit $390 billion by 2020, and based on current trends, e-commerce will be a main engine driving overall industry growth. But in a commodity-based market, even booming sales are no guarantee that consumers will keep returning to your online store.
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