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Section: Retail > Digital/E-commerce

Direct Sales Giants Invest in Color Cosmetics

Market players are positioning themselves to take advantage of Brazilian consumers’ growing interest in makeup.

It's All in the Delivery: A Case Study in Message Placement

By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.

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The Next Normal: How Commerce is Changing into Connectivity

In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.

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Inside Winky Lux’s Instagrammable Store Experiences

Product-themed installations create a unique physical retail footprint for the social media age.

Case Study: Attracting Male Consumers on a Global Level

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.

CEW Presents Retail Revolution—Connecting with Today's Consumers

From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.

Responsive Mobile Site Design

A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.

It's All About Me

As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.

“We are thrilled to introduce Act+Acre to our clients as we continue to grow this important, emerging category of hair wellness,” said Jennifer Lucchese, VP of hair care merchandising at Sephora.

Act+Acre Brings Scalp Care Focus to Sephora: Brand & Retailer Q&A

“We are thrilled to introduce Act+Acre to our clients as we continue to grow this important, emerging category of hair wellness,” said Jennifer Lucchese, VP of hair care merchandising at Sephora.

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

A Challenging Global Climate for Fragrances

As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.

Grow Through E-commerce

With online beauty product revenues expected to increase from $6.9 billion in 2010 to $9.6 billion by 2012 (a third higher than the projected growth rate for e-commerce overall), there is no better time to grow your business and brand through e-commerce.

Retailers Mine Consumer Feedback to Turn Data Into Gold

Does consumer feedback result in foolproof buying decisions?

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Live from New York: Fragrance Online Presence Expands

As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.

India Quarterly: Mary Kay to Invest $20 Million in India

Brands are in the midst of active expansion and investment in India as the country’s markets evolve.

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Belief in a Mission: Avon Marks 125 Years

As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.

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