Search Global Cosmetic Industry

Teal Deinde skincare product line with glass bottles and laboratory glassware

How Deinde Succeeds on TikTok Shop and Amazon

Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.

With 300 new brands on its Superdrug Marketplace, Superdrug has more than doubled the number of products on its website.

Superdrug Launches Online Beauty Marketplace with 300 Brands

The U.K. drugstore retailer says that its new Superdrug Marketplace is designed to help customers discover up-and-coming, diverse and innovative beauty brands.

“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.

Credo Skincare Pushes the Limits of Beauty Sustainability

The collection centers on shoppers' hydration concerns via clean and sustainable formulations.

Nataranga Wonder skincare product lineup with gradient-colored bottles on soft pink background

Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide

Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.

Hand on door knocker labeled Sephora.

Fenty Hair Lands at Sephora, Haus Labs by Lady Gaga Enters Sephora at Kohl's: Beauty Retail Roundup

Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.

Beauty Retail Roundup: Kosé, Too Faced, Pretty Smart, Tronque, Yensa

These brands have debuted at several different retailers.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Classical marble bust overlaid with geometric hexagons, measurement lines, and color blocks in green and red tones

Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.