Rihanna's Fenty Hair is launching at all 700 North American Sephora stores beginning September 3, 2024, including nine reparative hair care and styling products. Meanwhile, Haus Labs by Lady Gaga has debuted at Sephora at Kohl's stores across the United States and on the retailer's website.
Fenty Hair Bringing Hair Wellness to Sephora
This is the first retail expansion since the brand launched at FentyHair.com on June 13, 2024.
Fenty Beauty, Fenty Skin and Fenty Eau de Parfum also retail at Sephora.
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it," says Rihanna. "Hair is one of the most fun parts of beauty–I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy. Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”
“We’re thrilled to expand our partnership with Fenty Beauty and be the exclusive retail destination for Fenty Hair,” says Jennifer Lucchese, VP hair care merchandising at Sephora. “Fenty Hair represents another game-changing launch from the brand, offering high-powered, innovative formulas that support hair health and styling for all hair types. We look forward to welcoming Fenty Hair to our assortment, as we continue bringing the best in clean and effective hair care to our clients, who we know are eager for this launch.”
The Fenty Hair Lineup
Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.
The complex features hydrating Barbados gooseberry, nutrient- and vitamin-rich upcycled jackfruit extract, protein-building amino acids, antioxidant green tea extract, and hydrolyzed vegetable protein to prevent over-proteinization, which can cause brittle, dry and dull hair.
"Together, they create a continuous loop of repair," Fenty Hair notes. "It penetrates—mending split ends, hydrating and thickening strands from the inside—which then helps to strengthen and prevent future breakage."
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it," says Rihanna. "Hair is one of the most fun parts of beauty–I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy. Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”Fenty Hair
- The Rich One Moisture Repair Shampoo for the repair of split ends and reduce breakage
- The Rich One Moisture Repair Conditioner (for wash days), a reparative, de-frizzing and conditioning formula that reduces breakage and split ends
- The Richer One Moisture Repair Deep Conditioner (hydration for very dry or chemically treated hair)
- The Comeback Kid Instant Damage Repair Treatment Bond Builder, which reportedly supports damaged keratin structures and strengthens strands
- The Protective 5-in-1 Heat Protectant Styler, which can be applied before blow drying, silk pressing or diffusing; the formulation can reportedly repair split ends and reducing breakage
- The Homecurl Curl-Defining Cream, which supports split end repair
- The Gelly Type Strong Hold Gel, which repairs split ends
- The Controlling Type Hair-Thickening Edge Control Gel, which thickens fragile edges and reduces breakage
- The Sidestick 3-in-1 Edge Styling Tool, featuring a vegan bristled-brush, comb and precision chrome tip
Haus Labs by Lady Gaga Taps Sephora at Kohl's Growth
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America," says Ben Jones, CEO of Haus Labs by Lady Gaga.Haus Labs by Lady Gaga
The Haus Labs by Lady Gaga line at Sephora at Kohl's features 132 SKUs across eight product categories, with prices ranging from $16-$49.
SKUs included at the retailer include 51 shades of Haus Labs Triclone Skin Tech Foundation and all 31 shades of Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer.
Sephora at Kohl's as been a major growth driver in recent quarters. During a Q1 analyst call, Kohl's CEO Tom Kingsbury noted, "In Q1, Sephora sales increased 60%, including greater than 20% comparable beauty sales growth and better [than] expected contribution from shops opened in the past year."
The executive added, "In 2024, we will open 140 Sephora shops, of which the majority will open in Q2, and we will end the year with Sephora in approximately 1,050 stores. Sephora continues to be an important driver of our new customer acquisition. We are also continuing to attract a younger, more diverse customer who shops more frequently as we've expanded Sephora across our store base."
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America," says Ben Jones, CEO of Haus Labs by Lady Gaga. "The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win."
"We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl's is yet another exciting milestone," says Alison Hahn, SVP makeup and fragrance merchandising at Sephora. "Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch."
