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Type: News

Section: Ingredients > Hair Care

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

Sealrose remains after rinse-off, with a 65% recovery, per the company.

Provital's Rosehip-inspired Sealrose Reduces Hair Damage by 72%

The technology is reportedly appropriate for formulations designed to repair hair cuticle damage.

The ingredient demonstrates product benefits including significant improvement in hair smoothness, curl definition, frizz (+65% in Type VI hair) and more.

Geltor Grows into Hair Care with NuColl Vegan Collagen Launch

Manufactured via fermentation, NuColl improves hair smoothness, controls frizz and volume and mends split ends, the company reports.

The ingredient stabilizes and repairs hair keratin, making hair stronger, shinier and softer, per BASF.

BASF's Plant-based, Upcycled Keratin Alternative Repairs and Protects Damaged Hair

Kerasylium comprises a micro-complex that is rich in peptides (50-70% of the active matter) that exhibit an amino acid composition similar to that of keratin, a protein naturally present in the hair, which ensures its resistance and elasticity.

The formulas offer a way for consumers to address their emotional well-being and everyday stress based on natural and effective solutions.

Brenntag Debuts Mood, Stress Management Solutions at in-cos Asia

Brenntag Specialties showcased its latest beauty and personal care solutions for mood and stress management during in-cosmetics Asia, held Nov. 7-9, 2023, in Bangkok.

Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.

Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures

Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.

Vantage Personal Care has unveiled Jeesperse NoLo, a range of self-emulsifying bases for hair care applications that will be featured in waterless blue tablets dubbed 'Concentrated Conditioner Drops' at in-cosmetics Global 2023.

Vantage's Self-emulsifying Jeesperse NoLo Bases Cut Energy Usage in Waterless Hair Care

The Jeesperse NoLo range includes two powder products, Jeesperse NoLo N1 and Jeesperse NoLo C2, which use no or low mixing energy in the emulsion process due to their self-emulsification properties.

Men's daily usage of 11 products reportedly exposes them to 105 ingredients per day. To compare, men in 2004 used six products featuring a total of 85 ingredients.

Men Have Doubled Personal Care Product Usage & Formulas Are Getting Simpler: EWG x Morning Consult Report

Per the report, "the largest sources of ingredient exposures are body care, skin care and [color] cosmetics." It provides no direct evidence in its report of actual harm, however.

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