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Beauty beyond H2O offers a line of products that aim to reduce water use. With the UN predicting that two-thirds of the world will be in water-stressed conditions by 2025, water reduction is in high demand for consumers.

Lubrizol's Beauty Beyond H2O Formulas Aim to Reduce Water Use

Beauty Beyond H2O is Lubrizol's line of products that aim to reduce water use. This responds to the U.N.'s prediction that two-thirds of the world will be in water-stressed conditions by 2025, making water reduction a high demand from consumers.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Woman with curly hair touching her face, looking thoughtful near window

Curie Co. Redefines Clean Beauty Preservation with AmpliPQ-CF Sodium Benzoate Booster

By enhancing the antimicrobial activity of sodium benzoate, AmpliPQ-CF reportedly makes high-performance preservation accessible for mass-market and prestige brands alike.

Woman applying golden serum to cheek with dropper bottle

Inside the Beauty Ingredient Shakeup

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Biobased Ingredients Usher in the Era of High-performance Clean Beauty

Bio-based solutions meet consumer demand for safe, effective and eco-friendly products and offer a path forward for conventional clean brands in a dermocosmetic-dominated era.

Woman with curly dark hair smiling with eyes closed against light blue background

From Hydration to Hair Repair: Givaudan Expands Hyaluronic Acid Claims

The data reinforce how molecular design, biotechnology-driven production and advanced delivery systems can extend hyaluronic acid’s functionality well beyond traditional hydration.

Among the trends emerging in 2024, increasing numbers of firms are leveraging plants as bio-factories for new beauty ingredients.

Top 2024 Beauty Ingredient Trends

This is just a fragment of the trends we witnessed at the shows this year.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

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Hairspan: Defining the Next Frontier of Hair Longevity

A new movement is emerging as a defining structure for formulation strategy, functional claims and consumer education, and positions the hair and scalp as a biological system designed to be preserved over time.

Inside Ethique's Rebrand and Ulta Beauty Nationwide Expansion

The brand's bestsellers will be offered at the retailer, including the Repairing Solid Shampoo Bar ($17), Curl Defining Solid Shampoo Bar ($17), Everyday Shine Solid Shampoo Bar ($17) and Professor Curl Curl-Defining Solid Shampoo Bar ($17).

Kaffe Bueno’s mission is to unlock coffee’s health potential, where harmful emissions are minimized and coffee’s by-product usability is maximized — in this case, for personal care applications.

Kaffe Bueno Brews Up Four Coffee-based, Upcycled Skin and Hair Ingredients

Kaffe Bueno’s mission is to unlock coffee’s health potential, where harmful emissions are minimized and coffee’s by-product usability is maximized — in this case, for personal care applications.

From AI-driven discoveries to plant-based ingredients and preservative-free solutions, the beauty industry is innovating sustainability and product performance.

Advanced Beauty Ingredients & Cutting Edge Claims

The beauty industry is at the forefront of innovation, advancing both sustainability and product performance through cutting-edge solutions. Key developments include AI-driven discoveries, plant-based ingredients, and preservative-free formulations.

The biotech company's smart self-assembling technology reportedly allows 'previously impossible' combinations of ingredients, resulting in end-products with greater efficacy and sustainability.

L’Oréal Invests in China's Shinehigh Innovation to Overcome Conventional Ingredient Challenges

The company's technology has the capacity to address common ingredient challenges such as incompatibility, instability and delivery in skin, hair and scalp formulations.

“This year’s award entries highlighted an incredible commitment to advancing cosmetic science...Congratulations to all the winners—your efforts are shaping the future of our industry.'

Drumroll, Please ... In-cosmetics Global 2025 Award Winners Revealed

“This year’s award entries highlighted an incredible commitment to advancing cosmetic science."

Vivify Specialty Ingredients, owner of New Jersey-based Sandream Specialties (acquired 2018), has acquired California-based Access Ingredients, a specialist in specialty surfactants and active ingredients for skin and hair care applications.

Vivify's Acquisition of Access Ingredients Boosts Beauty Ingredient Portfolio

Vivify plans to maintain the Access Ingredients and Sandream Specialties brands in the marketplace.

Kojic acid has become increasingly popular, as seen in Peace Out Skincare's Dark Spots Serum, featuring kojic acid alongside 3% tranexamic acid and alpha-arbutin.

2025 Beauty Ingredient Trend Preview: What’s Next?

From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.

Beauty Accelerate will tap into emerging ingredients and claims, with a focus on efficacy and substantiation.

💧Beauty Ingredients & Claims in the Spotlight: Experts Speak Out🧪

Validated Claim Support will be on hand to assist brands in making their marketing claims stick. The clinical research company helps to back marketing claims through scientific data collection and custom tailored studies.

Supplier Innovations Wanted: Enter the 2026 C&T Allēs to Showcase Your Beauty Breakthroughs

Calling all beauty and personal care suppliers! Enter the 2026 C&T Allē Awards to spotlight your latest innovation. From actives to prototypes, test methods to ingredient blends — show the industry how you're shaping the future. Submissions now open!