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12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the 2024 In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek. Read on for more.

Revealed: 5 Cosmetic Actives You'll Find at In-Cosmetics Asia

Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek.

people reviewing entries in the innovation zone glass cubes on pedestals with entries inside each

Exclusive Look: 5 Emerging Functionals You'll See at In-cosmetics Asia 2024

In-cosmetics Asia 2024 marks a new milestone: 100 ingredients will be featured in this year's Innovation Zone. As the media sponsor, Cosmetics & Toiletries was given an exclusive preview; here are 5 innovations you'll find there.

Growing the algae terrestrially in bioreactors takes only 10% of the land area of comparable crops, per the company. Upwell Cosmetics will reportedly offer sustainability metrics on CO2 and water usage per batch of material.

Upwell Cosmetics Brings Algae-derived Wax to Beauty

Applications include lip products, reef-safe sun care, hair care, deodorants and more.

DNA Genese engages in the genetic analyses of plants to not only provide demand for traceability and transparency to consumers regarding material origin or quality, but also to prevent supply chain frauds of high-value naturals.

DNA Cosmetics Consortium Boosts Genetic Screening of Naturals: UPDATE

The consortium will provide models to the cosmetics/perfume sector to ensure the safety of plant raw materials and allow for better control of natural resources from the plant to the consumer.

“This year’s award entries highlighted an incredible commitment to advancing cosmetic science...Congratulations to all the winners—your efforts are shaping the future of our industry.'

Drumroll, Please ... In-cosmetics Global 2025 Award Winners Revealed

“This year’s award entries highlighted an incredible commitment to advancing cosmetic science."

According to the company, the aesthetic benefits unveiled through these formulations result from various Siltech ingredients including the flexible film-forming resin Silmer UR-5050 (INCI: Bis-Hydroxypropyl Dimethicone/SMDI Copolymer), offering durable staying power.

Siltech Rolls Out High-performance Silicone Formulas for in-cosmetics 2024

The premium functional and aesthetic benefits of the sunscreen, color, skin care, makeup remover and shampoo bar formulas result from multiple Siltech ingredients.

General Trade Show Imagery In Cosmetics Asia 2024 Adobe Stock 92863685

8 Ingredients You'll Find This November at in-cosmetics Asia 2024

Passport/visa? Check. Power adapter? Check. In-cos Asia badge? ... Don't forget! You'll be "wheels up" for Bangkok before you know it — and we can't wait. Here's a sneak preview of 8 ingredients you'll find there.

Woman Drying Hair Plant In Background Natural Hair Care Concept Adobe Stock 490759103

Syensqo's Naternal Care XTRA Leads the Responsible Beauty Charge at in-cosmetics Global 2025

Naternal Care XTRA is described as a "breakthrough" fenugreek-based conditioning polymer delivering unparalleled efficacy and sustainability in the realm of hair care.

TRI-K launched DensiFoll, an advanced active targeting hair density and longevity.

TRI-K Debuts Hair Density, Skin Hydration and Brightening Actives During In-cosmetics Global

The new solutions are designed to address critical market demands in hair density, skin hydration and skin brightening.

Men's daily usage of 11 products reportedly exposes them to 105 ingredients per day. To compare, men in 2004 used six products featuring a total of 85 ingredients.

Men Have Doubled Personal Care Product Usage & Formulas Are Getting Simpler: EWG x Morning Consult Report

Per the report, "the largest sources of ingredient exposures are body care, skin care and [color] cosmetics." It provides no direct evidence in its report of actual harm, however.

The ingredient is derived through Teysha’s natural product polycarbonate platform, which per the company, can create a wide range of polymers with tunable properties for practical short and long-term applications.

Teysha Technologies Debuts Microplastics Replacement AggiePol for Beauty Applications

The biodegradable material has the potential to eliminate 8,700 tonnes of microplastics used in cosmetics as thickeners, film-forming agents, stabilizers and more.

The formulas offer a way for consumers to address their emotional well-being and everyday stress based on natural and effective solutions.

Brenntag Debuts Mood, Stress Management Solutions at in-cos Asia

Brenntag Specialties showcased its latest beauty and personal care solutions for mood and stress management during in-cosmetics Asia, held Nov. 7-9, 2023, in Bangkok.

Mint Leaves Ice Cubes And Water Droplets On Blue Background Adobe Stock 626936666

Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

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Wicked Collaboration Roundup with Shark Beauty, Scunci, R.E.M. Beauty & More

Amid the global premier of the new Wicked movie November 22nd, a surplus of themed collaborations from cosmetics, hair care, nail care, and personal care brands make their way to the market.

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics. This shift represents a significant opportunity for brands to meet evolving consumer needs while staying ahead of the competition.

Supergoop!, Amorepacific and Beiersdorf Experts Talk Beauty's Sunification

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics.

When used in skin creams, AA2G delivers healthier and younger looking skin by activating properties of natural enzymes in the skin.

Hayashibara Highlights Pullulan, Lissenare Saccharides and AA2G Vitamin C

Hayashibara features its cosmetic-grade pullulan polysaccharide, Lissenare saccharide and AA2G stabilized vitamin C derivative for applications in several cosmetics and personal care product categories.

“The integration of Lactobio into our Advanced Research is highly complementary: L’Oréal’s strong scientific knowledge and technological advancements coupled with Lactobio’s best-in-class formulations using living organisms will significantly strengthen and accelerate our microbiome research dedicated to beauty,” said Anne Colonna, global head of advanced research of L’Oréal Groupe. “In joining forces, we aim to develop a new generation of cosmetics that will use cutting-edge innovations in the formulation process to provide science-based, precision probiotic and postbiotic products with new performance levels.”

L’Oréal Acquires Lactobio to Boost Probiotic and Postbiotic Beauty

Anne Colonna of L’Oréal Groupe. “In joining forces, we aim to develop a new generation of cosmetics that will use cutting-edge innovations in the formulation process to provide science-based, precision probiotic and postbiotic products..."

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