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Launches & Claims
Beauty’s Multifunctional Moment: Less is So Much More
Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.
Launches & Claims
Weightless Beauty: Unveil the Light Within
Looking for a sustainable beauty experience beyond the ordinary? Our lightweight emollient is designed to elevate your skincare experience. Dive deeper and unveil the full potential of PALMESTER 5305 (Propylene Glycol Dicaprylate/Dicaprate).
Skin Care
Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker
With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.
Skin Care
High-Performance Biotech: The Future of Beauty Innovation
According to recent projections, the global market for biotech ingredients—including those used in cosmetics—is estimated at US $2.59 billion in 2025, with expectations to reach $5.10 billion by 2034.
Launches & Claims
4 Keys to a Total Beauty Solution
From sustainable ingredients to smart science to innovation services, Croda is optimized for a fast-moving market.
Skin Care
Beauty’s New Class of Anti-Aging Ingredient Tech
As the industry prepares for a new year of innovation, we looked at the latest batch of novel materials poised to shape product development in 2026 and beyond.
Skin Care
Built for Burnout: How Potion Tackles Stress-Smart Skin Care
In an age of overstimulation and chronic stress, people need skin care that keeps up with real life. The founder of Potion Skincare explains how she did just that.
Launches & Claims
Future-forward Sustainable Beauty Ingredients: What's Next?
New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.
Launches & Claims
'Clean' Beauty Swaps: New Ingredients & Headwinds
The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.
Color Cosmetics
Blurry Beauty
From makeup to skin care, brands and ingredient firms are delivering soft-focus effects.
Launches & Claims
The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)
“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”
Skin Care
Future-Ready Skin
Precision actives, sustainable performance, visible results—skincare engineered at its core.
Sun Care
Beyond Hybrids: the New Era of Skin-Care-First Makeup
Skin Care
The Beauty Ingredient Agenda: Longevity x Anti-aging
The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.
Launches & Claims
Beauty’s War on Senescence: Ingredient Trend Tracker
Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.
Sun Care
Outshining the Sun Care Competition: 10 Innovation Strategies
“Good source of vitamins” and “antioxidant” are among the fastest-growing sun care category claims, per Euromonitor, reflecting the sun-care-and-more approach to many launches.
Skin Care
Editor’s Notebook: the Beauty Ingredients Driving Newness in the Market
From mango derivatives to upcycled hydrocarbons, ingredient technologies are rapidly evolving.
Launches & Claims
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
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