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Category Shake-Up: C&T Allēs Spotlight Acne, Compromised Skin and Scalp Care Innovations in 2026

The new categories aim to better recognize targeted solutions addressing specific consumer needs such as skin conditions, post-procedural care and scalp health.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

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How Brands Can Navigate Beauty AI with a Human Touch

The AI Beauty landscape is ripe with potential, and brands are using personalization to give it a human touch.

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.