Search Global Cosmetic Industry: Page 2

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Type: Article

Johann W. Wiechers, Ph.D.

Words from Wiechers: Bad Hair Day

This Words from Wiechers highlights the lack of formulations for segments of the population that have specific needs based upon hair or skin type. Presenting Wiechers's insights is Tony O'Lenick; Ali Syed, Ph.D., of Avalon Industries, shares additional expertise.

As hair care focuses increasingly on multicultural consumers, it must offer new solutions for hair protection and repair, as well as natural curls.

4 Reasons Multicultural Consumers are Driving Hair Care

From natural locks to hair repair, consumers of all ethnicities are inspiring new innovations.

Consumers Embracing Texture Leading to Big Changes in Hair Care

Do you buy your hair care products based on your skin color? TextureMedia's Texture Trends report investigates how an increasingly multi-racial population is changing the way hair care products are marketed and retailed to consumers.

Brazil's Salon Hair Care Market Lagging

Brazil's beauty boom doesn't translate to professional hair care product sales; channel, however, suited to demographic, social and economic profile, and should offer opportunities to those who innovate.

Translating Trends for Hair Care Product Development

Learn how demographics and cultural trends act as key influencers in the development of products for the hair care marketplace.

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Read the Label: Bed Head TIGI–Hard to Get Texturizing Hair Styling Paste

This "Read the Label" discusses Bed Head by TIGI's Hard to Get Texturizing Hair Styling Paste, a wax that makes hair look thicker and texturized whilst conditioning it and imparting a soft, light finish with a tropical berry fragrance.

The Imperative Relevance of Ethnic Hair Care

Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.

Finding Your Niche in Salon Hair Care

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

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6 Ways to Position a Hair Care Brand to Connect with Salons

Winning the hearts of professionals for insider consumer access.

Hair Care Ingredients Nourish and Support

The demand for high-level functionality is pushing hair care ingredient technology, and hair care brands are learning to balance these demands while better serving traditional aesthetic demands for hair products.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Consumers are looking for more flexibility in their styles

Consumer Trends Influencing Heat Styling Applications

Flexible hold and restylability are key claims.

Alaffia began in 2004 as a kitchen project founded by husband-wife team Olowo-n’djo Tchala and Prairie Rose Hyde.

Inside Alaffia’s Purpose-driven Transformation

From bulk goods to sophisticated personal care, this West Africa-inspired brand is achieving growth and changing lives.

Shaggy to Chic

Is the desire for a good hairdo priceless?

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

Specific Needs Drive Technology

By catering to the latest demands of both stylists and consumers, and considering the unique role of products on a salon’s shelves, brands are afforded a powerful opportunity to build consumer loyalty.

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High-oil Concepts for Multisensory Benefits

Delivering new consumer experiences in body cleansing and hair care.

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