Search Global Cosmetic Industry: Page 53

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Type: Article

A Tiger by the Re-tail?

You toil long and hard developing great products, securing raw materials and packaging, and creating memorable point-of-purchase and marketing materials. Yet, at the end of the day, what really matters is getting the product into consumers’ hands—it’s what keeps you up at night.

Afterglow uses superfine pigments to transform mineral powder into a versatile cosmetic product for a diverse range of skin colors.

Giving Back and the Green Thumb

Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.

Starting Point: Serve Your Customers

The Trends Will Take Care of Themselves

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

Non-native brands need a strategy to break into the Chinese market.

China Cross-border Beauty Commerce: a Primer

Brands that want to expand into beauty markets such as China need to have a different approach to success.

The number-one benefit of using customized color products is the ability to choose or create colors specific to unique skin tones and types.

Beauty Gets Personal—Part 2 of 3: Makeup

What drives consumer interest and engagement with personalized makeup and color cosmetics, and what does that means for brands, retailers, marketing managers and more?

The five senses are just one element of building a consumer experience.

The Beauty Experience

Part 1 of 3: The power of the five senses.

Back row, from left: Triad (Leidel Corporation), Prive (Pieriplast of Peru), Swirl (Jackel Cosmetics Ltd.), Chic (Axilone) and Halo (Alcan Packaging Beauty of Brazil). Front row: Puzzle and Palette (both by Plasmetik Precision Molding Company, Ltd.).

Eastman Teams With Designer Marc Rosen to Develop Makeup Packaging for the Future

Drawing inspiration from the past, packaging designer Marc Rosen teamed with Eastman Chemical Company and six international packaging suppliers/manufacturers to create a futuristic collection of makeup packaging—The Art of Clarity collection, unveiled at Luxe Pack Monaco 2010.

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Between Brand and Art: Lush's Gorilla Gallery

On October 11-14, 2017, Lush's Gorilla Gallery presented art installations inspired by its line of fragrances, which told unique stories about the creation of each one.

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And now for some GOOD news…Naturals to the Rescue!

Naturals map perfectly to wellness and self-care trends consumers are craving right now. Learn more about applications and growth in this timely ingredient sector.

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Customization Within Reach: How Brands Can Personalize Their Offer in Retail

These examples prove there is no need for brands to limit the creative ways they can tap into the personalization trend.

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How to Refresh a Brand in 5 Months

Inside the relaunch of InstaNatural.

Starting Point: Down a New Path

As the notion of wellness crept into our lives and into the industry vocabulary, cosmetic products with ingredients that went beyond texture, moisturization, color and fragrance made their way into spas, salons and physicians’ offices, and onto store shelves.

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Essential Oils – More Than Just Aromatherapy FAKE

Research suggests that spices could be used as anti-inflammatory agents, possibly fighting heart disease, cancer, Alzheimer's disease and arthritis.

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Fight the Signs of Aging Efficiently and Precisely

Clinically proven ingredient offerings from Sederma successfully reduce the appearance of wrinkles on the forehead; instill consumer confidence in anti-aging products.

James Alexander Corporation's DuoDispersion System beauty product packaging

Two-for-One Tubes—A Case Study

This case study looks in on the development process for a product that needed the creation of a tandem swab package.

The 2018 CEW beauty industry review featured insights from Mintel, NPD Group and Nielsen, as well as Tribe Dynamics.

[special report] US Prestige Fragrance 2017-2018

Home fragrance and natural scents drove growth; plus: top brands/launches for 2017.

Polling: It’s Not Just for the Primaries

Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.

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