Search Global Cosmetic Industry: Page 57

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Safe and effective clean beauty does not always equate to all-natural.

Silicones: Rethinking Clean & Safe Beauty

How brands can get to the promised land of safe and effective skin care.

Chemical Reaction: Talking Germs

Communication at a cellular level lies at the heart of modern cosmetic treatments and the continued creation of efficacious products.

Trade Routes: Global Threat or International Opportunity?

Distinguishing between the terms global and international is critical to defending market share and creating marketing opportunities.

India Quarterly: Indian Market Attracting Natural and Herbal-based Brands

Indian consumers continue to gravitate toward natural-positioned products, but are increasingly willing to try new products—translating to continued market opportunities for brand owners.

Brand Security's White Knight—Packaging

The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.

Marketing Matters: Fuel Costs Affect Beauty Buys

People admit to making different choices due to high gas prices.

Indian Men Seeking Male-specific Skin Care

Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.

Sharma425

The Emotional Engagement Factor

3 ways to communicate beauty benefits on social media.

From left to right, Karen Grant, vice president and global beauty industry analyst, The NPD Group; Marla Malcolm Beck, founder and CEO, Bluemercury, Inc.; Sharon Rothstein, senior vice president, marketing, Sephora USA; and Nancy Schmidt, vice president, divisional merchandise manager cosmetics – trend & prestige, Macy’s; discussed beauty’s top categories in today’s marketplace at CEW’s October Women in Beauty series event.

CEW Panelists Assess Beauty Retail

Cosmetic Executive Women’s (CEW) Women in Beauty series enlisted the expertise of four panelists who discussed the challenges and strengths in today’s beauty marketplace in a presentation titled “The Retail Roundtable.”

Pack It In—A New Look at Packaging

With consumers re-igniting their loyalty to brands and increasingly demanding sustainable products, the time is ripe to evaluate packaging and how products get to the retailers.

Carlos André Montenegro, founder and CEO, Sack’s, will oversee the transaction of Sack’s to Sephora while increasing LVMH’s presence in Brazil.

Lancôme Seeks to Manufacture Fragrances in Brazil

Brands expand and explore manufacturing opportunities to position themselves for growth potential in Brazil.

Read the Label: Depixym's Cosmetic Emulsion

This "Read the Label" looks at color and care with a focus on inclusive beauty products. The product under review is Depixym’s Cosmetic Emulsion Range, featuring key ingredients such as a color blend, synthetic fluorphlogopite and others.

This 'Read the Label' looks at compromised skin with a focus on skin barrier care. The formula under review is CeraVe’s Daily Moisturizing Lotion, hich comprises key ingredients such as different ceramides, cholesterol, methylparaben and more.

Read the Label: CeraVe Daily Moisturizing Lotion

This "Read the Label" looks at compromised skin with a focus on barrier care. The formula under review is CeraVe’s Daily Moisturizing Lotion, which comprises key ingredients such as ceramides and cholesterol, and more.

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

This 'Read the Label' focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butter, and more.

Read the Label: Wild–Bergamot & Grapefruit Natural Deodorant

This "Read the Label" focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butters, and more.

More Multicultural: Handling Post-inflammatory Hyperpigmentation

Post-inflammatory hyperpigmentation is a universal response of the skin and is more common in the darker global skin types.

A Study in Brand Engineering

When starting the development process for a beauty brand, brand owners must establish core principles that will allow the building of all subsequent brand decisions.

Expressing the Future Face of Beauty

The future face of the beauty consumer is about individuality, experimentation, creativity and self-expression.

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