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168 Results
Type: Article
Color Cosmetics
Lighten Up!
A color preview for spring and summer 2013.
Digital/E-commerce
Belief in a Mission: Avon Marks 125 Years
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Packaging
Color Cosmetic Packaging and Today's Consumer
Trends that are affecting color cosmetic packaging today, tomorrow and in the future.
News
Effective Sampling Strengthens Brands
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.
Regulatory
Only Limited by the Imagination: Color Sets Brands Apart
While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.
Color Cosmetics
Putting the Color in Cosmetics Sales
The color cosmetics category is one of the most fashion-oriented in the beauty market, with catwalk styles exerting influence over the mainstream market. But, as the world’s developed markets approach saturation, manufacturers must find new ways to compete, and many are drawing inspiration from other categories and even other industries.
Consumers & Markets
Beauty 2023-2026: Category Blur & Continued Growth
PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.
Color Cosmetics
The Lash & Brow Evolution: 2018-2025 [Consumer Data]
Which products they love (and don’t), where they shop and how much they’re spending.
Packaging
Leading Luxury
Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.
Ingredients
Illustrious and Colorful: Profile of Ike Sukljian
An appreciation of a leader with the insight and foresight to impact both a segment and an industry.
Color Cosmetics
A Rich Season
Deep, dramatic cosmetic hues are expected to complement the fall/winter season fashion trends. Pantone, Inc.’s Fall 2007 Fashion Color Report forecasts the colors expected to spice up cold weather wardrobes.
Consumers & Markets
Annual State of the Industry: BRIC: It’s Mighty, Mighty
Emerging markets, including BRIC, add two-thirds of industry’s absolute growth in 2007.
Packaging
Within the Lines
Choosing appropriate packaging means understanding consumers and what drives them to a brand, but first you must understand the demands that the color cosmetic market is placing on packaging and how packagers respond.
News
Influencer Marketing Strategies for Indie, Mass and Luxury Brands
How to drive conversion among the frivolous millennials and tech savvy boomers.
News
Much More Than Luck: The Six Habits of Successful New Beauty Brands
In the rush of creating a new brand and all the excitement of product development and consumer testing, it’s easy to lose sight of these six small details that can make or break your new beauty brand.
Consumers & Markets
Trending: Hard Candy x Girl Scouts Makeup, Garnier Micellar Water, Glycolic Acid Spray and More
Our Consumer Pulse report on the socials uncovers insights in cosmetic-related searches. Now trending: Hard Candy's Girl Scouts Cookies makeup; Garnier micellar makeup remover; Makeup by Mario Bronzer; aura and BIAB nails; glycolic acid spray; etc...
Event Coverage
Color Corrections in Light of New Claims at SCC Annual
'Clean' and organic color foundations, long-wear properties and good color dispersion were among the color-focused talks presented at the 2019 SCC Annual Meeting.
Packaging
Influence From the Outside
Packaging design inspiration can be drawn from nearly anything, but it's vital to remember that, in the end, it's still all about the brand building.
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