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Type: News
Color Cosmetics
Revolutionary Rotation for Mascara Application
Motorized Toly mascara brushes/packaging able to rotate in both a clockwise and counterclockwise direction.
Color Cosmetics
Patrick Ta Debuts Mascara
Patrick Ta Beauty released its first mascara launch—Major Volume Mascara—and celebrated the launch with a pop-up truck in Los Angeles.
Color Cosmetics
Lawless Launches One & Done Mascara
The mascara is set to launch May 25, 2021.
Color Cosmetics
Covergirl Launches First 'Clean' Mascara
This mascara is modeled after its Lash Blast Volume Mascara and is said to deliver the same volume but with a clean formula.
Color Cosmetics
Eyeliner & Mascara by Natasha Moor Cosmetics
Natasha Moor Cosmetics launched its new Power Extreme Volumizing Mascara and Kohl It Magic Ultra Long Lasting Eyeliner.
Packaging
Geka Releases 3D Mascara Packaging Configurator
The tool allows users to create mascara products tailored to their brands, bringing together Geka’s packaging expertise and Webpac’s 3D technology.
Color Cosmetics
Pat McGrath Labs Launches Dark Star Mascara
Pat McGrath Labs launched its Dark Star Mascara, featuring the proprietary technology used for Pat McGrath's lipsticks and shadows.
Color Cosmetics
Mascara Markets Follow Global Trends
The markets for mascara and its lash-boosting serum counterparts are expected to rise, with niche interest and the Asia-Pacific region leading the way.
Color Cosmetics
Merle Norman’s Fat Lash Mascara
Available January 2016, Merle Norman’s Fat Lash Mascara adds major longitude, volume and density to natural lashes while coating them in an ultra-rich jet-black pigment.
Color Cosmetics
Albéa Cosmetics & Fragrance Collaborates with Benefit on BADgal Bounce Mascara
Discover BADgal Bounce Mascara by Benefit Cosmetics, featuring sustainable PCR packaging by Albéa. Lift, volume & definition with eco-conscious design.
Color Cosmetics
Lash Lovers Can Now Create Bespoke Mascara
Eyeko provides consumers the opportunity to take a three-question quiz that helps create a personalized mascara that is available to purchase directly through the website.
Color Cosmetics
Gucci Unveils First Eye Product, Mascara L’Obscur
The mascara was created to build volume, curl and lift lashes, and add length and definition, all with a long-wearing finish meant to last up to 12 hours.
Color Cosmetics
On Trend: Maybelline Curl Bounce Mascara
Maybelline's Colossal Curl Bounce mascara uses the Curl ‘N’ Bounce brush and the brand’s Memory-Curl formula to add volume and curls to lashes without the need of a lash curler.
Color Cosmetics
Measurable Difference’s Lash Amplifying Mascara & Primer with RegenaLash
The Lash Amplifying Mascara & Primer with RegenaLash promotes soft, supple lashes in a long-lasting, smudge-proof and clump-resistant formula.
Color Cosmetics
Rimmel London's First Clean and Vegan Mascara
The mascara is part of Rimmel's Kind & Free brand, which aims to expand access to clean products to everyone.
Color Cosmetics
CoverGirl Just Launched a Mascara for the 'Everyday Athlete'
LashBlast Active Mascara was created for the everyday athlete and can "last through yoga, the office and happy hour."
May
Ultimate Volume Mascara by Lady Burd Cosmetics
Packaging
Innovative Glass Mascara and Lip Gloss Packaging by Baralan USA
Baralan USA has developed a new mascara and lip gloss applicator to fit its 8 ml stock glass bottle.
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