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Type: News
Packaging
Dior Partners with Kraiburg TPE for Pump’N’Volume Mascara
"The new functional principle of the Diorshow Pump’N’Volume Mascara means that the mascara is loaded by gently squeezing the container, making it possible to create an extremely expanded lash volume."
May
Ultimate Volume Mascara by Lady Burd Cosmetics
Color Cosmetics
Ipsy Glam Bag to Include Jazmine Beauty’s New Mascara
Jazmine Beauty will showcase its new Luxe Lash Volumizing Mascara in Ipsy’s monthly subscription service, helping to build brand awareness for the small beauty company.
Packaging
Wave Mascara Brushes by HCP Packaging
The crimped fibers of the Wave Brushes are meant to create a larger surface area for product loading and a volumized result.
Color Cosmetics
L’Oréal Gets Eyelashes Fluttering in New 'Original' Mascara Campaign
"With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time."
April
Cosmopak's Clean Turnkey Mascara Collection
With customizable packaging options, brands can easily align these products with their identity, ensuring a seamless integration into existing offerings.
Color Cosmetics
L'Oréal Goes Online to Find the Face for Its Latest Mascara
Promoting its new Telescopic Shocking Extensions Mascara, L'Oréal launched a digital contest inviting consumers to upload photos of themselves wearing their best lash looks.
Packaging
Texen Launches 8 Mascara Combinations at MakeUp in Paris 2018
The company conducted consumer tests to determine the most relevant mascara needs for the market before selecting the products to feature in the new collection.
Packaging
Texen Launches 8 Mascara Combinations
The “ready-to-wear” collection allows brands to concentrate on personalizing their product. Texen’s teams work with customers to develop either 100% standard or fully bespoke projects, depending on time-to-market constraints and budgets.
Color Cosmetics
Let’s Play, Turnkey Mascara by Cosmopak
Color Cosmetics
[video] Rimmel Faces Backlash After Misleading Mascara Commerical
The Advertising Standards Authority (ASA) has deemed “misleading” and banned the commercial from airing.
Color Cosmetics
Kat Von D Launches Vegan Mascara
The mascara's formula is reportedly 100% vegan and contains a blend of plant-based fats.
Color Cosmetics
Goop's Featherlash Mascara x Treatment Serum Enters a Dynamic Lash Category
The mascara includes a tri-cut brush with a tapered end for building volume and creating separation while ensuring every lash is reached.
Packaging
Texen and Dior Partner for Innovative New Mascara Packaging
Both Texen and Dior faced the challenge of mixing flexible and hard surfaces with matte and shiny effects.
Color Cosmetics
Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power
Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.
Color Cosmetics
Can DIBS Beauty Disrupt the Mascara Category? CEO Jeff Lee Says Yes.
The Double Standard Primer & Mascara Duo's formula comprises hydrating ingredients like hyaluronic acid and shea butter for nourished lashes and buildable wear.
Packaging
Twist and Go with New Mascara Pack from HCP Packaging
The pack comprises a rotating collar that is meant to roll the brush during application for precision and control.
Color Cosmetics
Chanel x G.Pivaudran Bring Recycled Aluminum to Mascara Packaging
The companies also worked to ensure maintenance of aesthetics following anodization and sought to ensure stability of raw material featuring recycled content.
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