Beauty product customization has now entered lash land thanks to Eyeko London.
Eyeko provides consumers the opportunity to take a three-question quiz that helps create a personalized mascara available to purchase directly through the website.
- Visitors to the Eyeko website are asked to identify their natural lashes: straight, curly, full sparse, long short, etc.
- They are then asked what is most important to them when choosing a mascara: extra volume, waterproof, added curl, length and definition, etc.
- Lastly, they are asked to select their preferred brush style.
- Eyeko then selects a mascara formula based on their answers and pairs it with the selected brush.
- The bespoke mascara retails for $40.00.