Coty-owned Gucci Beauty has launched its first-ever eye product, Mascara L’Obscur.
According to the company, the mascara was created to build volume, curl and lift lashes, and add length and definition, all with a long-wearing finish meant to last up to 12 hours.
The mascara's flexible elastomer brush was designed to grip and separate the lashes from the root to create a wide fanned-out effect.
The mascara is currently available in Black and retails for $35.
