![GucciMascara425](https://img.gcimagazine.com/files/base/allured/all/image/2020/03/gci.GucciMascara425.png?auto=format%2Ccompress&q=70&w=700)
Coty-owned Gucci Beauty has launched its first-ever eye product, Mascara L’Obscur.
According to the company, the mascara was created to build volume, curl and lift lashes, and add length and definition, all with a long-wearing finish meant to last up to 12 hours.
The mascara's flexible elastomer brush was designed to grip and separate the lashes from the root to create a wide fanned-out effect.
The mascara is currently available in Black and retails for $35.