What it is: Merle Norman’s Fat Lash Mascara (available January 2016).
Claims: Fat Lash Mascara adds major longitude, volume and density to natural lashes while coating them in an ultra-rich jet-black pigment. Made with an advanced formula that contains KOBO MSS-500, a cutting-edge microsphere technology that clings to lashes to help fatten their appearance and allow for a smooth application with increased volume.
Previously: Mascara Pack Innovation
It also features a weighted handle to provide leverage while applying so that each lash is perfectly coted. A slightly curved brush design hugs the shape of the lash line to aid in reaching each lash—even those pesky fine ones.
Ingredient Highlights: volumizing formula, non-flaking, smudge- and transfer-proof, long-wearing, dermatologist and ophthalmologist tested, and paraben-, fragrance- and oil-free.